Always Chelsea First | Deep insights & strategic takes on Chelsea | Tactics, transfers & club direction, not just noise

I've just read Chelsea's 2024/25 accounts. I'm a fan. I love this club. And I'm genuinely scared. Let me walk you through what I found. — 1/ We earned £536m this season. Sounds great right? But it cost us £526m just to keep the doors open. That left £10m gross profit. Last year we made £81m. My local corner shop has better margins than Chelsea FC right now. Where is the money going? — 2/ Then came the line that made me put my phone down. Admin expenses: £639 million. Our entire income was £536m. We somehow spent £103m MORE than we earned just on administration. I'm not an accountant but I know that's not how a business survives. Who signed off on this? — 3/ We're also paying £156m every single year just on debt interest. Not paying the debt off. Just the interest. That's £156m that never touches a player, a coach, a fan experience or the stadium. It just disappears into the pockets of lenders. Every. Single. Year. — 4/ Operating loss this year: £628m. Last year it was £452m. That's £176m worse in just 12 months. This isn't a club going through a rough patch. This is a trajectory. And the trajectory is pointing straight down. — 5/ Total loss for the year: £689,732,000. I keep staring at that number. £690 million pounds. Lost. In one year. At a football club I've supported my whole life. No title. No Champions League. Nothing to show for it. Nothing. — 6/ Last year the club's operations generated +£71m in cash. This year? Negative £522m. That's a £593 million collapse in 12 months. The actual business of running Chelsea Football Club is now deeply, fundamentally cash negative. That should terrify every single one of us. — 7/ Here's the part that really got me. We actually SOLD more players than we bought this year. £174m in, £211m out. We were a net seller. So you can't even blame the transfer spend. The cost structure of this club is broken at its core. Something is very wrong inside. — 8/ So how did we survive? Our owners injected £450m of fresh cash. Then borrowed another £151m on top. £601 million pumped in just to keep Chelsea FC breathing for one more year. This club no longer runs itself. It runs on Boehly's wallet. And wallets have limits. — 9/ We ended the year with £128m in the bank. That sounds fine until you realise every penny of it came from the owner bailout. The club itself generated no cash. That £128m isn't a safety net. It's a countdown clock. — 10/ I'm not writing this to be dramatic. I'm writing this because I took my dad to Stamford Bridge for the first time in 1997. Because I cried in 2012. Because this club means something real to real people. And right now the people running it are treating it like a spreadsheet experiment. 🔴 PSR breach almost certain 🔴 Points deduction is a real possibility 🔴 Transfer restrictions likely 🔴 Entire survival depends on owner goodwill 🔴 Debt costs rising every year 🔴 No visible path to sustainability 🔴 If owners walk — we have nothing underneath us We deserve answers. We deserve better. KTBFFH 🔵 Share / Repost this as much as you can. We can’t sit this one out. #ChelseaFC #BlueCoOut #CFC
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正如我承诺的: $4 到 $80,000 挑战明天正式开始。 连 $4 都没有?我来帮你出。 招募 800 名参与者 目前已通过:38/800 想加入?方法如下: • 点赞并转发 • 评论“🏆” • 必须关注我
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10th place with a negative goal difference after 5 matches. Sitting below Hull, Leeds, and Brentford after spending well over a billion pounds is absolute insanity.#KTBFFH The table doesn’t lie: under this ownership and recruitment team, we are officially a mediocre mid-table side. Zero identity, zero standards, and totally unserious squad planning.#ChelseaFC Not acceptable at all. #CFC
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Are Brighton players more talented than Chelsea? Absolutely not. So what's the actual difference? Commitment and basic professional seriousness. You cannot be sitting on live streams goofing off when you've got a critical Premier League match in forty-eight hours. It is an absolute joke. Until these #ChelseaFC players wake up and actually take their jobs seriously, you could bring in prime Sacchi or Pep and it wouldn't change a thing. No manager on earth can fix an attitude problem this deep. #CFC
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If we manage to take a point from tonight, it’s an absolute miracle. Going into critical league games with makeshift midfields, glaring holes all over the pitch, and zero quality depth is criminal squad management. Standard Chelsea FC planning at its finest. #CFC
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I am sorry, but selling James in is the only logical choice left on the table. Keeping an injury-prone player on massive wages just because he came through Cobham makes zero financial or tactical sense. #ChelseaFC #CFC
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Another absolute joke at the back today. We practically roll out the red carpet for Belloumi to just stroll in and grab a second goal without a single defender even attempting to close him down. Then you have the goalkeeper pulling out yet another massive mistake to hand them the lead. It is literally impossible to compete when the entire #CFC defensive unit constantly switches off like this. Just gifting away points at Stamford Bridge. #ChelseaFC #CHEHUL
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Just sell Gusto at this point. He can't even hold or cover the ball, which is the absolute bare minimum for any defender. Then you have Hato completely failing to judge the flight of a basic pass. It is absolutely ridiculous watching this amateur defending unfold on the pitch. We are bleeding chances because our #CFC backline lacks basic fundamentals. You simply can't compete with this level of incompetence at #ChelseaFC.
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Reece is again responsible for that second Leeds goal. The constant ball-watching is getting completely out of hand. Instead of stepping up to close the player down, he just stands there frozen. It reveals a sheer lack of spatial understanding in his own defensive area. You cannot play for #ChelseaFC defending like a casual spectator. Track your man. #CFC
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I genuinely cannot stomach this Malo Gusto in midfield madness for another second. It is pure torture at this point. You completely destroy our tactical shape just to force a natural wide player into the center of the park. Any solid #ChelseaFC setup requires actual positional discipline in that zone, not a makeshift experiment that leaves the entire backline totally exposed. We are basically throwing away points before the whistle even blows. End this #CFC nightmare right now.
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It is the exact same story every time with the #ChelseaFC owners making one correct move and instantly doing another wrong. It makes absolutely zero sense. How can you possibly go into a new season without signing a proper #Midfielder? We are completely exposed in the center of the park and relying on guys playing out of position just to patch the holes. You cannot expect to survive a grueling campaign when you leave a glaring weakness right in the middle of the pitch. This level of squad planning from the #CFC board is just unacceptable.
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Reece is solely to blame for both of those goals against arsenal. The sheer amount of ball watching is completely unacceptable. You cannot just switch off and lose your runner in the box, especially when you are supposed to be leading the team. His lack of awareness and refusal to track back completely shattered our defensive shape. We got punished for basic tactical errors that shouldn't happen in a professional #CFC squad. Bench him until he sorts out his defensive fundamentals. #ChelseaFC
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Reece James has no business wearing the captain's armband for #ChelseaFC. He was completely nowhere to be found during that entire Rogers and Rice drama. Then you look at Gabriel, who instantly barged in and shoved Rogers just to back his guy up. That is the exact type of fight and aggression we are missing right now. You just can't vanish when things get physical on the pitch. A true #CFC captain gets straight into the middle of the scrap without hesitating. Time to pass the armband to someone who actually steps up.
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Reece James is officially the worst captain in the world 😂 Bro was literally nowhere to be seen during the Rice and Rogers drama! Gabriel sprinting 20 yards to shove Rogers, while the Chelsea captain couldn't even be bothered to be involved! No passion, no desire. Get the armband off him, absolute ghost #cfc
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We have to put all the sentiments aside right now. It is officially time to drop Reece to the bench. He is holding this entire #ChelseaFC setup back. You simply cannot let nostalgia run your starting eleven when the on-pitch performances are this poor week after week. It hurts to admit, but forcing him into the lineup is doing us significantly more harm than good at the moment. Make the tough call. Let him fight for his #CFC spot like everyone else.
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We are going absolutely nowhere with this current midfield setup. I don't understand why we keep forcing Reece in the center. He just won't track back. If we had literally any actual #Midfielder occupying that space, that Odegaard goal would have been stopped cold. It's pretty much a guarantee. You simply shouldn't be gifting away massive pockets of space to top teams. Frankly, this #CFC experiment needs to end right now. We'll get completely overrun if we keep this up. #ChelseaFC
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What exactly is Reece trying to explain to Odegaard out there? The guy is just so ridiculously soft. It is absolutely infuriating watching him act like that on the pitch when we desperately need someone to set a physical tone for this #CFC squad, rather than treating the match like a weekend kickabout. It's basically a joke. Frankly, you shouldn't be out there having a casual little chat with the opposition while they run right over us. Show some fight. #ChelseaFC
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Stop this stupid experiment right now. I can't believe we're still forcing Reece into the center of the park. He's not a #Midfielder. Watching him completely fail to grasp the basics of tracking back is just brutal to sit through. Odegaard was basically left strolling around the pitch like it was his own private garden out there because we completely abandoned the midfield shape. We'll keep getting punished if we don't end this #CFC nonsense today. Put him back out wide.
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🚨 Everton hopeful of completing deal to sign Folarin Balogun from Monaco before transfer window closes. #EFC deal for 25yo #ASMonaco striker being renegotiated with lower fixed fee + higher bonuses. Loan move for Joshua Zirkzee of #MUFC off @TheAthleticFC nytimes.com/athletic/live-bl…
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Honestly, #ChelseaFC hijacking this Chema deal is the only logical move right now. We all know what's coming. Lavia and Reece are definitely going to pick up knocks down the line because that's just the harsh reality of our squad depth for the most part. It's pretty much guaranteed. We'll be completely exposed in the middle of a massive run of fixtures if we don't grab some extra #Transfer cover before they end up back on the treatment table. Frankly, just get it done. #CFC
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I'm sorry, but this whole Reece James in midfield experiment just isn't going to work. He completely kills the tempo. You can literally see it happening in real time. We need rapid transitions in the center of the park for #ChelseaFC, and he just takes way too many touches for the most part. It's basically suffocating our forward momentum. Frankly, we shouldn't force it. Leave him out wide where he actually belongs. #CFC
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