The voice of the media, marketing and advertising community in Asia-Pacific.
HK, SG, China, Japan
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Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!
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AI is making brands more efficient. But is it adding value?
Launching today, new research from Havas has found a marked imbalance between AI efficiency and customer value.
Read more: ow.ly/fVBl50ZRfLZ
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Omnicom retired CEO Troy Ruhanen shares his four simple outtakes after 30-plus years in advertising: "Here is a look back at some of the most seminal moments and salient lessons in a career and an industry that has thrilled me from the outset."
Read here: buff.ly/hFYQhXp
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Formula E shifts gears with refreshed brand identity
The update includes a revived logo and high-energy motion graphics.
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Dentsu’s Tag appoints Nathan Petralia to lead JAPAC technology
The former Ogilvy exec will be based in Hong Kong for the regional mandate.
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Scope3 rebrands as Apostra, pivots to agentic AI media buying.
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Wilson joined the holding company from Britvic in 2023.
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Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and Taiwan will give advertisers access to the platform seven months after the Ads debut in the US.
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Inside the industry's growing bet on reusable mooncake packaging, and the gap between what brands design for and what consumers end up doing.
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Asia-Pacific Power List 2026: Robin Liu, Miniso
The youth-focused retailer is looking to the long term with a focus on growing its own IP and turning members into fanatics, driven by a visionary CMO who is casually breaking sales records.
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Amazon blocks Meta’s Muse from shopping on its platform
The e-commerce giant alleges Muse accessed its platform without disclosure and captured customer log-in credentials.
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Indian digital agency locked out of Meta ad accounts seeks $121 million in court
Mumbai-based Blink Digital’s client roster includes Amazon, KFC, Star Sports, VH1 and ITC.
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Move and win roundup: Week of September 21, 2026
Sport Singapore, F5Shanghai, Virtue Asia, Shopify, PHD Australia, Today the Brave, Habitat M, Takeda SEA and India, and others in our weekly roundup of appointment news and business wins.
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Anish Daryani and Livio Grossi on why Moonfolks won't chase 'brave' work in Vietnam
The duo discuss the trend of pasting cultural cues as wallpaper, the myth of AI as a cost-deflator, and why their hiring philosophy is attitude over skills.
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Earlier this week in HK, we gathered with Uber Advertising, leading regional CMOs, and agency partners to explore how customer movement drives brand momentum.
Read more: ow.ly/asJ050ZQqqA
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Spikes Asia evolves into LIONS Asia
After nearly four decades championing Asia-Pacific creativity, Spikes Asia is evolving into LIONS Asia, including the Asia Lions Awards. buff.ly/5cw0ALV
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Disney hires Terry Tsai to lead Disney+ marketing across APAC
EXCLUSIVE: The former Netflix and Apple alum will be based in Tokyo for the role. buff.ly/sTszne2
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Five years in the making: How Publicis and PepsiCo plotted secret account switch
Campaign reports on the rivalry and numbers behind the cola giant’s dramatic decision to change global media agency without a pitch.
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Publicis dominates APAC H1 2026 media rankings as Together New Zealand leads independents
Publicis agencies took two of the top three spots, while Together New Zealand led independents in fourth place.
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Move and win roundup: Week of September 14, 2026
Lyka, Google, Assembly, Pay.com.au, SPH Media, Marketforce, IG Group, IHG Hotels & Resorts, Today the Brave, and others in our weekly roundup of appointment news and business wins.
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Jennifer Garner, Cindy Crawford and Serena Williams on how personal brands fuel business success
The three celebrities spoke at the Forbes Women’s Power Summit 2026 on Thursday.
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