Veganism is based on a preference—that animals prefer not to be brutally murdered.

Sick, scared, hungry and alone, he cries out for his mother. But he will never see her again. Why? Because the human desire to drink her milk is considered more important.

Scared, alone, but curious, he steps into the chamber. Looking around for someone he can trust, all he will meet is his murderer.

I'm not asking you to be perfect—I'm just asking you to be vegan.

Dear non-vegans: what makes you so special that you think animals exist to serve you?

Non-vegans often tell us, "I've never met a healthy looking vegan". Personally, I've never met someone who said this who looked healthier than me.

🧠 Studies back up the fact that Carnists ascribe the animals they eat lower cognitive abilities than the ones they don't, as a way to morally cope with the fact they pay for their torment and enslavement. 🥩🌱 In one such study,* participants were split into two groups: one group was fed beef jerky, the other was fed plants. While eating these foods, they were asked to rate the capacity of cows to suffer, feel pain, have emotions, and so on. 🐮 The beef jerky group overwhelmingly ascribed lower cognitive abilities to cows than the plant food group. 🍽 This is why vegan debates at the table with non-vegans while eating are often USELESS: the non-vegan will often just reinforce their own beliefs of animals as "inferior" as a result of their actions. It is best to actually converse with non-vegans about animal oppression when food is not being consumed, as their mind is more open. *Loughnan, Haslam & Bastian [2010]

Is it selfish to NOT be vegan? 🐮🐷🐣

Non-vegan ideology is so exploitative that they'll not only exploit animals, but even exploit the situations of people who allegedly "can't be vegan" to justify why they DON'T WANT TO BE vegan themselves!

Cows do not make milk because they are "farm animals". They do so because they are mothers.

This world was too sick for her pure soul.

Vegans: you are a SANE person in a CRAZY world!

Humans are nothing but bullies towards defenceless animals. In what kind of world is it considered "masculine" to support this fucked-up industry? WAKE UP!!

One of the social pressures a new vegan may face, due to being in such a tiny global minority, is wondering: "Am I a crazy person in a sane world? Good people all around me in civilised society choose to pay for animal abuse, so maybe I am just a weird one and they are right." And the answer is: no. You are a SANE person in a CRAZY world! Throughout every period in recent history, there was a large-scale injustice that the masses conformed to while a few "outsiders" lived way ahead of their time. One of those people is you.

Like everyone, I was absolutely appalled at the shockingly evil case of Wang Wang and her puppies in China and have signed this petition by @LadyFreethinker for action to be taken. You do not have to read the full details about what happened to her and her pups—just scroll to the bottom and sign: ladyfreethinker.org/justice-…

Man kills duckling. Catch this scumbag!

Each on their way to slaughter. Each set to "serve their purpose" in the great "circle of life". The only difference? Your perception.

"Not everyone can be vegan, because many people don't know how to cook." So what are these people eating at the moment then? Thin air?

Is there anything more arrogant than when non-vegan Christians say they are "made in the image of God" whilst animals are not? 🤦‍♂️