Startup playbook for creating and developing new market categories of products and services, written by those who have done it before. Curated by @akennada.
Silicon Valley, CA
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"A better way to think about the new world of #marketing is Business-to-Human, or #B2H." @akennada Read more: categorydev.com/an-unapologe…
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"An Unapologetic Defense of #Brand #Marketing for# B2B Growth" by @akennada Read it here: categorydev.com/
In start-ups, your success is largely determined by your mentality. @Akennada explains why: categorydev.com/why-mentalit… #startup #saas
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When producing a tech conference, details matter. Here's how to nail your production from @akennada: categorydev.com/conference-p… #tech
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It's crucial to understand how investors view new category creation. Here's what they think: categorydev.com/new-category… #valuation #vc #saas
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The most significant decisions in the life of a new category #marketer is deciding what to name your #category. categorydev.com/category-bra…
Is your new category taking off? Here are the key #metrics to track to make sure it is: categorydev.com/new-category… #saas #tech
It's crucial to understand how investors view new category creation. Here's what they think: categorydev.com/new-category… #valuation #vc #saas
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Take a cue from the pros, mentality matters in #startups. Here's why: categorydev.com/why-mentalit… #tech #saas
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When producing a tech conference, details matter. Here's how to nail your production from @akennada: categorydev.com/conference-p… #tech
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At #boxworks? You'll love reading what @akennada learned about category creation as an early @BoxHQ employee: categorydev.com/what-i-learn… #saas
If you want to success as a start-up employee, never stop dreaming. @akennada tells us why it's crucial: categorydev.com/why-mentalit…
How do investors view new category creation? @akennada sits down with @nakul of @lightspeedvp to find out: spr.ly/6010B0Wau #saas
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Here's what @akennada learned about #categorycreation as an early @BoxHQ employee #saas #categorydev - spr.ly/6012BLoz4
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The most significant decisions in the life of a new category #marketer is deciding what to name your #category. spr.ly/6010BIAFY
How can you tell if your new category is growing? @akennada suggests you track these metrics: spr.ly/6012BImxw #saas #tech #business
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How do investors view new category creation? @akennada sits down with @nakul of @lightspeedvp to find out: spr.ly/6010BIuzy #saas
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Here's what @akennada learned about #categorycreation as an early @BoxHQ employee #saas #categorydev - spr.ly/6012BIyts
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If you build it, will they come? How to build and market a new category from expert @akennada :spr.ly/6012BxfM0 #saas #tech #business
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Jay Flatley created a market for DNA sequencing from scratch cc: @illumina read.bi/1OugWeM via @BI_Science
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