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Our first AI Intelligence Report for 2026 has been released, showing where the next wave of consumer disruption is heading.
To read all the insights, download Comscore's Q1 2026 AI Intelligence Report: comscore.com/Insights/Presen…
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How can the industry make the next wave of modern currency adoption easier?
It’s a question our friends from datafuelX, Publicis Media and The E.W. Scripps Company who joined Comscore on stage in NYC today answered at the annual CIMM Summit.
comscore.com/Insights/Press-…
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Comscore has announced a national data integration with datafuelX, aimed at opening the door to increased currency adoption by placing new data feeds within existing systems.
comscore.com/Insights/Press-…
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The latest AI Intelligence Report from Comscore reveals panel-driven insights on the evolving consumer journey last quarter, including a deep dive on the retail sector.
For all the trends, download our Q2 report comscore.com/Insights/Presen…
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Comscore has been re-certified as national currency by the U.S. Joint Industry Committee (JIC).
Comscore met the JIC's threshold for transactability across Total Households, Advanced Audiences and Personified Demographics.
prnewswire.com/news-releases…
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Our session at the Variety Entertainment & Technology Summit in LA today saw JesserCo’s Zach Miller, UPROXX’s Jarret Myer and Culture Genesis’ Shaun Newsum join Comscore’s Aaron Doades to unpack the evolution of creator + brand partnerships with moderator Cynthia Littleton.
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The team from Culture Genesis brought its high energy session “The New Primetime: How Creators Became Appointment Viewing” to the IAB CreatorFronts today and Comscore was proud to join them onstage.
To catch the recording of the session, visit iab.com/events/creatorfronts…
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We’ll be joining our friends from Culture Genesis next week at the IAB CreatorFronts in NYC for the session 'The New Primetime: How Creators Became Appointment Viewing'.
Connect with our team at the CreatorFronts via comscore.com/Insights/Events…
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The New Year drives some of the biggest shifts in consumer behavior.
To help advertisers capitalize on these seasonal moments, Proximic by Comscore has released its 2027 New Year's Guide. Download it now ➡️ proximic.com/layout/set/prox…
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If you’re heading to the Variety Entertainment and Technology Summit in LA later this month, catch us at the Comscore panel “The Creator Boardroom: Building Culture and Scaling Partnerships”.
Connect with our team comscore.com/Insights/Events…
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To help brands understand the impact of paid ads alongside organic brand visibility, Comscore has expanded its AI Intelligence capabilities.
Read about our reporting of sponsored placements appearing alongside chat responses in ChatGPT
🔊 comscore.com/Insights/Press-…
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Join us at the ANA AI & Technology for Marketers Conference in Maryland next month exploring how organizations can harness AI to create smarter customer experiences and drive meaningful business outcomes.
To connect with us in Oxon Hill visit comscore.com/Insights/Events…
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As YouTube's John Battaglia explained in the Comscore panel session at Sport Beach last month, brand marketers find that creator integrations are seeing higher conversion and view-through rates for their campaigns.
Watch the full recording 💻 piped.video/watch?v=aCOgUfo2…
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For creators chasing that one big spike, here's some A-1 advice from @uprox CEO Jarret Myer: your voice is your biggest advantage.
Do you agree? 👇
Find the full recording at piped.video/user/comscore
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The new front door to financial decision-making may not be a search page or an issuer’s website, it may be a conversation with AI.
In our latest blog we explore how AI is reshaping credit card acquisition: comscore.com/Insights/Blog/T…
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Did you catch the recent news that Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libsyn to its contextual targeting solution?
Read the AdExchanger article at this link adexchanger.com/audio/comsco…
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Big news! Proximic by Comscore is bringing transcript-level podcast targeting to Spotify, Triton Digital, SiriusXM, and Acast.
Read the full announcement to learn more:
comscore.com/Insights/Press-…
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Search answers one query, but AI provides a conversation - that's one of the factors transforming the purchase journey, as Comscore's Smriti Sharma and Joyce Sao shared in the Comscore session at the ANA's member event.
For more insights visit
comscore.com/Insights/Presen…
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When the Black Eyed Peas released “Where is the Love?” in 2003, the need to confirm whether or not it was created by humans - or AI - wouldn’t have crossed their minds.
Today will.i.am says there should be Proof Of Life 🎤piped.video/watch?v=DmBDtLAk…
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