1. Why AEO/SEO must evolve into a company-wide practice, not just a specialist function
2.The four types of Centers of Excellence (Centralized, Hub & Spoke, Embedded, Virtual) and when to use each
3. A 7-step framework to build your own CoE - from leadership buy-in to ongoing education
4. How to align content, technical, and leadership teams using the right mix of process + technology
5. How to measure success with Agility Metrics and standardized reporting to prove ROI