Fractional CMO - Facilitative Marketing Consultant
Chennai
- Tweets 796
- Following 55
- Followers 28
- Likes 176
Apple is not worried about losing the budget buyer this year, and honestly that confidence is rarer than people think, most founders would panic and add a cheaper option immediately.
#branding #marketing
5
Apple stopped trying to please everyone this year, and if you run a brand, this one decision is worth studying closely. 🧵👇
1
11
The founders who actually build something people remember are usually the ones who picked a lane early and said no to the rest, even when it felt scary to leave money on the table.
1
2
If your product is trying to be for the budget buyer and the premium buyer at the same time, you are not being smart, you are quietly diluting the one reason people wanted you in the first place.
If this kind of thinking makes sense to you, come join the community: chat.whatsapp.com/CIYJ1h9f8c…
1
Every founder has heard it: "The old way was better."🙄
New CRM. New process. Same resistance.
Here's the fix — inspire them with the why, mentor them with training, and if that fails, make it non-negotiable. No growth happens without change. 🚀
TheDico tip of the day.
🌐 Visit Us at: thedico.in
📩 Follow @thedico_maran
#TheDico #FounderTips #ChangeManagement #Leadership #StartupGrowth
12
I've stopped blaming reps the moment something breaks in the pipeline, because nine times out of ten it's not the person, it's the process nobody bothered to fix, and that's always the first place I go looking.
#CRM #SalesProcess #B2BSales #FounderLed #TheDico
10
Here's something I tell every founder I work with, the moment your team stops trusting the CRM, it stops being an asset and quietly turns into a liability, and nobody notices until it's too late.
#CRM #B2BGrowth #SalesOps #FounderAdvice #TheDico
15
I've seen two reps chase the same client for weeks without either one knowing it, and the CRM never said a word because it only knows what people bother to type into it. Have you also witnessed this?
#CRMAudit #B2BSales #SalesTeam #PipelineManagement #TheDico
1
16
I ask founders this all the time, if your board asked how many deals are really in stage three right now, could you answer without calling three people first, and most of the time the honest answer is no.
#CRM #B2BSales #FounderLed #SalesPipeline #TheDico
6
One mistake I see founders make again and again is using the exact same email structure for a cold prospect, a dormant account and a trade exhibition lead, when each of these needs a completely different conversation.
1
23
Five different situations, five different mistakes, and the fix is never a better template, it's better thinking about who is actually reading the email.
1
3
These five situations and the exact rewrites for each one are broken down here if you want to see the before and after: thedico.in/resources/b2b-col…
7