What does it look like when a newsroom decides trust shouldn't be optional? Suspilne, Ukraine's public broadcaster, just became one of the first news organizations in the world and the first in Eastern Europe to bring visible Content Credentials to its readers, providing a full, verifiable chain of provenance from camera capture to published article. This milestone for journalism proves that content authenticity at this level isn't just possible, it's critical, even under the hardest conditions imaginable. Suspilne Ukraine and BBC Media Action built this together over the past year, with engineering support from Tim Murphy, CAI community mentor and co-founder of Pixelstream, and early data suggests it's already moving the needle on reader trust. Read more about how they did it: adobe.ly/4hEDxGN

📸 Can photos still be trusted as accurate records of real-life moments when AI is part of the capture process? As computational photography evolves, camera makers are taking a more active role in bringing transparency to the point of capture. 🗣️ Join CAI advisor Henry Ajder and Isaac Reynolds, Director of Product Management for Pixel Camera at Google, for a conversation about where computational photography is headed and how content provenance can help people understand how an image was made. That shift is already underway, with Google Pixel 10 becoming the first smartphone to implement C2PA Content Credentials for photos and videos, alongside growing adoption from Sony, Leica and Canon. 🗓️ September 30 at 12PM ET. Register here: adobe.ly/4As1cll

🤔 By the time a piece of content reaches your feed, how much do you know about how it got there? 💡 Adobe Senior Principal Scientist John Collomosse talks with BCS, The Chartered Institute for IT, about how content provenance can give people more useful context around how media was made, edited and shared - and why that matters for digital trust. 👀 Read the full Q&A: adobe.ly/46yFBtA

📹 How do Content Credentials work for live video? Qualabs and Unified Streaming are sharing their work implementing C2PA across live and on-demand video, from signing Content Credentials to validating them in-browser, ahead of IBC 2026. 🗓️ Join Pablo Flores and Valentijn Siebrands for the online meetup September 3 at 11am ET: adobe.ly/4ciRwiz

🤖 Generative AI hasn't invented disinformation. It has made deceptive content faster, cheaper and much easier to produce at scale. From AI-generated "slop" to the social dynamics that keep false narratives moving, CAI advisor Henry Ajder spoke with online manipulation and influence expert, Renée DiResta, about what's shifting in the information landscape and why rebuilding digital trust takes more than technology alone. 👀 Read the recap and watch the full conversation here: adobe.ly/4h2Ff4p

📸 "Pics or it didn't happen" gets a little more complicated when AI is baked into the camera itself. Smartphone cameras can now do much more than capture what's in front of them. Computational photography can enhance, reshape and even add to the final image. CAI advisor Henry Ajder explains what that means for photography and how Content Credentials can provide more transparency into what happened between the shutter and the final shot. Join the Content Authenticity Initiative to learn more: adobe.ly/4xr2ivx

👀 We've all had that moment: you see an incredible image online and wonder where it came from, how it was edited, or whether it was generated. 💡 For World Photography Day, Adobe Research explores how provenance can help people better understand the images and videos they see online - from Content Credentials to technologies that keep provenance information connected to an asset as it travels online. 👉 Read more on the Adobe Research blog: adobe.ly/45RAZOX

👀 Claude-generated content is getting a new way to leave its mark. Anthropic is introducing machine-readable markings across supported Claude models, with imperceptible watermarks embedded in generated text and C2PA Content Credentials attached to supported image files. The update will roll out globally, providing more transparency about how content was made. We’re thrilled to see this milestone in the adoption of the open, cross-industry standard for content provenance. Learn more: adobe.ly/3S9IQnM

🤖 From convincing deepfakes and cloned voices to manufactured viral moments, deceptive content can spread before anyone has time to question where it came from. The deeper question: what does it take to build trust in a digital landscape moving this quickly? 🗣️ Join Henry Ajder (CAI advisor and Founder, Latent Space Advisory) and Renee DiResta (Associate Research Professor, Georgetown University; and author of Invisible Rulers: The People Who Turn Lies into Reality) for a conversation exploring what durable trust infrastructure looks like technically, socially, and structurally, and the role content provenance can play in getting us there. 🗓️ Wed. August 26, 12-1pm ET Register: adobe.ly/4zwzlA3

TikTok has upgraded its role in the @C2PA_org from General Member to Steering Committee Member. The platform has already labeled over 3 billion pieces of AI-generated content using a mix of Content Credentials, invisible watermarking, creator education, and labeling tools. “TikTok’s early and scaled implementation of Content Credentials demonstrates how provenance can deliver meaningful value in real-world environments,” said Clement Wolf, Chair of the C2PA. “Bringing that experience to the Steering Committee will help accelerate our collective work to make transparency a consistent and trusted part of the digital ecosystem.” As a Steering Committee Member, TikTok will now contribute to ongoing technical development and help scale adoption of Content Credentials. Learn more: c2pa.org/c2pa-welcomes-tikto…

It’s important that people can easily see information about where content came from and how it was made. But many apps, platforms, and services don’t yet support viewing Content Credentials natively. Content Credentials might be on a file, but users often have to actively look for and then inspect the metadata using a separate tool. CAI advisor and Latent Space Advisory founder @HenryAjder explains why widespread adoption of the standard is necessary for it to be effective for everyone. Join the Content Authenticity Initiative to learn more: contentauthenticity.org/memb… #contentauthenticity #C2PA #ContentCredentials

🤖 AI-generated content can feel inescapable. From social media feeds and music streaming services to online marketplaces and digital communities, it seems as though our information ecosystem has become saturated with synthetic content. 🎨 This trend is driving demand for spaces that prioritize human creativity. Some companies are experimenting with proof-of-humanity requirements and restricting AI-generated content. Others are introducing tools that allow users to reduce the amount of AI-generated content they encounter. 🗣️ We hosted a conversation with @HenryAjder (CAI advisor and Founder of Latent Space Advisory), Nathanial Freitas (Director of Reality, Proofmode), @saralalala (Group Product Manager, Behance at Adobe), and @StuartRogers (Co-founder and CEO, Spread) on the emerging movement toward safe havens for human creativity and AI-free spaces, and the role of Content Credentials in supporting transparency and authenticity. Read the recap and watch the full recording on the CAI blog: contentauthenticity.org/blog…

📹 Generative AI can now produce synthetic video that’s virtually indistinguishable from real camera footage. For video journalists, filmmakers, and broadcasters, this creates a fundamental problem: If audiences can no longer trust their own eyes, how can they trust the professionals who create what they watch? 💡 Solving for authenticity at a single point in the production process isn't enough. The solution has to span the entire video lifecycle, from the moment a camera starts recording to the moment a viewer presses Play. We hosted a demonstration-driven conversation with Jen Tse (Community and Advocacy Lead, Content Authenticity Initiative at Adobe), Elliot Marris (Production Workflow Specialist, Sony), Francis Crossman (Principal Product Manager, Premiere at Adobe), and Kenneth Warmuth (Media Engineer and Product Manager, WDR) exploring how C2PA Content Credentials are making end-to-end provenance for video a working reality. 👀 Read the recap and watch the full recording on the CAI blog: contentauthenticity.org/blog…

🗽 Earlier this month, we convened an intentionally diverse audience for Tech Week in New York. Together, we explored Content Credentials as an open and interoperable solution for trust in digital content. 🌐 Our work advocating for adoption of Content Credentials centers on the digital content ecosystem. But there’s nothing like bringing real people from that ecosystem into the same room to deepen understanding, strengthen relationships, and bring a tangible sense of urgency and purpose to our shared mission. We’re looking forward to more events like this one! Read the highlights on the CAI blog: contentauthenticity.org/blog…

🗽 For @Techweek_ in New York, we brought the community together for an evening of conversation and hands-on exploration: creative professionals, startup founders, enterprise leaders, educators, technologists, and many others. 💡 As trust in digital content comes under pressure, the implications extend far beyond technology to impact journalism, the creative economy, business, and countless other fields that depend on verifiable information, transparency, and authenticity. Together, we explored Content Credentials as an open and interoperable solution. 🗣️ We kicked off the program with an intro to the growing ecosystem by @ColeenJose, Sr. PMM for Content Authenticity at Adobe, featured a panel conversation with @andyparsons, Global Director of Content Authenticity at Adobe; @timmurphydev, Co-Founder of @PixelstreamInc; and Daniel Tweed-Kent, Verifications Product Lead at @LinkedIn; moderated by @jentse, Community and Advocacy Lead at the Content Authenticity Initiative at Adobe. The conversation focused not only on why content provenance matters, but also on what it takes to build standards, systems, and tools to support a more trustworthy digital ecosystem. 🎨 Artists @aundrelarrow and @fabiolitadraws gave inspiring talks on their work, sharing their creative process and how they use Content Credentials to protect their work and show how it was made. Thank you to everyone who joined us and contributed to countless thoughtful discussions. Solving the challenge of digital trust will require all of our efforts, and it was heartening to see connection and collaboration in action. Special thanks to the teams at @Adobe, @PixelstreamInc, and @gelatinlabs for showcasing their Content Credentials implementations with hands-on demonstrations, and to @carolinegutman for photographing the evening with Content Credentials from camera capture to sharing!

‼️ AI-generated content can feel nearly inescapable. From social media feeds and music streaming services to online marketplaces and digital communities, it increasingly seems as though our information ecosystem has become saturated with synthetic content. 🎨 It’s driving demand for spaces that prioritize human creativity. Some platforms are experimenting with proof-of-humanity requirements and restricting AI-generated content. Others are introducing tools that allow users to reduce the amount of AI-generated content they encounter. Across industries, creators and audiences are seeking greater transparency about how content is made. 🗣️ Join Henry Ajder, CAI advisor and Founder of Latent Space Advisory; Sarah Rapp, Group Product Manager at Behance, Adobe; Nathan Freitas, Director of Reality at Proofmode; and Stu Rogers, Co-Founder and CEO of Spread for a virtual conversation. They’ll discuss the emerging movement toward safe havens for human creativity and AI-free spaces, the role of Content Credentials in supporting transparency and authenticity, and the technical, social, and philosophical questions that arise when defining what "human-created" means as AI becomes increasingly pervasive. ➡️ Register: 6473872-15.events.kaltura.co…

🇸🇬 Recently, we co-hosted the 2026 Content Authenticity Summit in Singapore, where policymakers, technologists, media leaders, and platform representatives came together to tackle one of the biggest challenges of the AI era: rebuilding trust in digital content. 🗣️ Discussions focused on practical adoption of Content Credentials, interoperable approaches to provenance, and how organizations across APAC are stepping into leadership roles on digital trust and transparency. "The question everyone is asking in this era of AI confusion is no longer whether content authenticity matters," writes Santiago Lyon, Head of Advocacy and Education at the CAI. "It's how fast can we scale it to re-establish trust across the wide range of industries for which trust is essential." 👀 Read more reflections and key takeaways here: contentauthenticity.org/blog…

🎓 We're pleased to welcome @parsonsdesign @TheNewSchool as the first arts and design school to join the Content Authenticity Initiative as a member! The next generation of creative professionals is learning what Content Credentials makes possible, as well as informing its direction, thanks to the school's continuing work. 🎨 "At Parsons, we see every day how emerging creatives are critically engaging with AI and developing new processes for their creative work," said @jeongki Lim, Dean of Parsons School of Design Strategies at The New School. "Joining the Content Authenticity Initiative is a constructive step toward affirming their rights as creators and collaborating with partners to build a more sustainable creative economy." Provenance isn't an abstract concept for this generation. It's a practical concern they're already thinking about as they enter the field. Read about a collaboration between Parsons and @Adobe, led by @bfrancesi, Senior Principal Designer, Machine Intelligence & New Technology at Adobe: adobe.design/ideas/creativit…