AI-native, physician-supervised primary care for the modern era. Messaging-based, personalized, and always available.
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We're incredibly excited to welcome Dr. @AaronNeinstein as Counsel's new Chief Growth Officer. 🚀
Aaron brings a unique perspective, combining more than 15 years as a practicing endocrinologist with deep experience building and scaling healthcare technology.
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Throughout his career, Aaron has focused on reducing friction in care access, giving patients a more complete view of their health, and strengthening the partnership between patients and physicians.
That perspective will be instrumental as we continue building the future of AI-native primary care.
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We recently sat down with Aaron to discuss what brought him to Counsel, how practicing medicine shapes his perspective on medical AI, and why thoughtful deployment will be critical to building the next era of care.
Read the full Q&A below ⬇️ counselhealth.com/blog/meet-…
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We're incredibly excited to announce that Counsel is joining the CMS Innovation Center's ACCESS Model, bringing AI-native chronic care to Medicare beneficiaries at no out-of-pocket cost. 🩺
Starting in early 2027, eligible Medicare beneficiaries with hypertension, obesity, hyperlipidemia, or prediabetes will have access to Counsel's modern, connected care experience.
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Patients will receive personalized guidance from Counsel’s medical AI alongside on-demand access to our board-certified physicians.
We’re also expanding our partnership with @ouraring. For eligible Oura Members ages 65+, Counsel will incorporate continuous biometric data into how care is delivered, helping members move seamlessly from health insights to clinical action within the Oura App.
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More than 90% of adults 65+ live with at least one chronic condition, yet many advances in digital health have not reached Medicare beneficiaries at the same scale.
Through ACCESS, we’re proud to help close that gap and bring a more accessible, continuous model of care to the patients who stand to benefit most.
Read the exclusive story from @FierceHealth below ⬇️ fiercehealthcare.com/health-…
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Medical AI shouldn't tell patients what they want to hear.
It should tell them what they need to hear.
As more people turn to AI for medical guidance, patient safety depends on getting that distinction right.
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In a recent @Healthgrades article, Dr. @HashemZikry, Medical Director of Research & Policy, explores the risk of "patient appeasement" and why responsible medical AI must know when to:
• Escalate care
• Gather more information
• Involve a physician
Those decisions are fundamental to patient safety.
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Dr. Zikry also explains why responsible medical AI requires guardrails throughout the entire care journey, from physician-designed clinical protocols and real-time escalation to continuous evaluation of completed patient interactions.
As these systems scale, he argues that the goal shouldn’t simply be parity with existing care, but to hold medical AI to an even higher standard.
Read the full conversation below ⬇️
resources.healthgrades.com/p…
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We're proud to share that Counsel was recently named to @BeckersHR's 2026 Telehealth Companies to Know 🎉
The way people access healthcare is changing.
Persistent access barriers, fragmented systems, and physician shortages are reshaping expectations for how care should be delivered, creating the need for modern front doors.
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Our inclusion on this list reflects the impact of our AI-native primary care platform.
By combining responsible medical AI with in-house physicians, we're helping build a model that's continuous, personalized, and always available.
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Today, more than 8 million people across the U.S. have access to Counsel through our enterprise partnerships—and that reach continues to grow.
Explore the full list from Becker's below ⬇️ beckershospitalreview.com/he…
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According to the ONC, healthcare organizations only have access to approximately 43% of a patient's data from outside their own network, contributing to growing care gaps.
When patient context is fragmented, care becomes reactive.
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Without a complete clinical picture, health plans often miss opportunities to intervene earlier and guide members toward the right setting.
Even when data is available at the point of care, it's rarely put to full use, leaving physicians to make decisions without the context they need.
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In Counsel's latest article, we explore the role of interoperability in AI-enabled care, and how these models retrieve and apply patient context in real time.
By combining longitudinal health data with intelligent triage, medical AI can help payers shift care upstream, improve network efficiency, and reduce unnecessary escalation to downstream services.
Read the full article below ⬇️ counselhealth.com/blog/the-r…
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Healthcare has a simple truth: all healthcare is local.
AI-enabled care should be no different.
As medical AI becomes the front door to care, the future won't be defined by one-size-fits-all models, but by AI that adapts to the organizations and communities it serves.
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In Counsel's latest executive insights article, Chief Medical Officer Dr. @khakrish shares why we built Counsel Studio, our recently announced deployment platform.
Every healthcare organization operates differently, with its own clinical protocols, provider networks, referral pathways, and patient populations.
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"We wanted to build a platform that lets organizations make this next era of care delivery feel like their own," said Dr. Khakhkhar.
The article explores why trust, personalization, and local clinical context will determine how AI is adopted across healthcare, and how organizations can deliver care that feels native to their existing digital experiences.
Read the full article below ⬇️ counselhealth.com/blog/couns…
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AI has the potential to transform women's health, but only if it's designed to deliver safe, continuous care.
In a recent @Forbes article, Dr. @khakrish, Chief Medical Officer, shares how AI is reshaping the way patients prepare for, navigate, and engage with their health.
But not all AI is created equal.
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Dr. Khakhkhar calls attention to the limitations of consumer AI tools: they often give patients the answers they want to hear rather than the guidance they actually need.
Purpose-built, AI-enabled care plays a critical role in this transformation, extending care between in-person visits so patients never have to navigate important health decisions on their own.
Read the full Forbes article below ⬇️ forbes.com/sites/amyshoentha…
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