Teaching machines to make video that feels alive. Frontier AI models from the research lab at Creatify AI. Live on fal.
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Introducing Boreal from Creatify Labs. A new text-and-image-to-video model built for video generation. At just one cent per second, Boreal is up to 47x cheaper than Seedance 2.5.
Boreal is an open video base we post-trained on a corpus of real ad footage, creator-style UGC, and production customer briefs.
In blind human review of over 40 production cases, post-training raises Boreal's win rate over the base model to 81%.
We built Boreal inside Creatify for our own users and tested it at scale on real workloads.
Today we're releasing it to everyone.
Made with AI
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Wait, guys, I think this play is about us🙊👀
We built our own video model.
Then we rebuilt our most-used tool on it.
URL-to-Video now runs on Boreal.
Same flow. A whole new engine.
With a single URL, you can:
> Create ads in viral formats we know win
> Customize scripts and tones
> Choose from a huge library of animated and realistic avatars
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Big fashion houses have always had the budget for films like this. Now smaller brands have the tool.
With Boreal, you get the same runway energy.
Comment "RUNWAY" for the prompt.
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Try Boreal on fal: fal.ai/models/creatify/borea…
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Try Boreal on fal: fal.ai/models/creatify/borea…
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Your next pet ad doesn't need treats to bribe the talent.
Swap the boots for your own product.
When an ad costs 1¢ per second and it's too cute to ignore, you've already won.
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Try Boreal on fal: fal.ai/models/creatify/borea…
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CTV quality without the CTV cost.
A spot that holds up on a living room screen has always meant a crew, a location, and a six-figure line item.
Boreal makes the asset for a cent a second. The placement was never the hard part.
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Try Boreal on fal: fal.ai/models/creatify/borea…
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Trained to make videos look good. Post-trained to make them look real.
Real concert footage isn't good.
It's blown out, the autofocus is hunting, someone's head is in the bottom third, and whoever's holding the phone got tired halfway through.
Making something look good is easy now. Making it look like it was shot on a phone is not.
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Try Boreal on fal: fal.ai/models/creatify/borea…
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Your ambition is forty feet tall. Your budget is five feet nine.
Boreal costs just 1 cent per second, so the size of the idea stopped being the thing that decides whether you make it.
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Try Boreal on fal: fal.ai/models/creatify/borea…
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Seedance 2.5 vs Boreal
Stylized animation takes tries. Nobody lands the look on the first try.
Boreal runs at a cent per second, so you get to keep trying.
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Try Boreal on fal: fal.ai/models/creatify/borea…
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We stopped asking what a video costs
40x faster generation, a cent per second. The whole set you just watched came in under a dollar.
Boreal is built on a simple bet: nobody was short on good ideas. They were short on tries.
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Try Boreal on @fal: fal.ai/models/creatify/borea…
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Animated ads are popping off right now. Claymation especially.
So make twenty of them. With Boreal, more ideas really do equal more wins, and this one cost 20 cents. 🪙💫
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Try Boreal on @fal: fal.ai/models/creatify/borea…
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Boreal was post-trained on real ads.
Which is why it already knows how to:
keep the product hero in frame
light a shot like a commercial
hold a creator's face across a full UGC take
Oversized product, undersized budget.
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Try Boreal on Fal: fal.ai/models/creatify/borea…
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