Vitalik Buterin isn't posting to X anymore. He's posting once, through an app called Firefly, and it shows up across X, Lens, Farcaster, and Bluesky at the same time. His reasoning: platforms optimize for short-term attention, not long-term value to the people using them.
Whatever you think of crypto, the instinct underneath this is one every creator and brand already half-feels, building your audience on rented land is a risk, not a strategy.
Cross-posting used to be a workaround for lazy content ops. It's starting to look like the smart default.