Web3 & AI Brand Designer → Helping projects earn trust, drive adoption & grow revenue through strategic and clear brand design.

When it comes to delivering on my jobs, that has never been a problem. A female creator reached out to me for designs. In her words: “I know my content is good, but my designs aren’t. I’ve been doing them myself and I don’t know how to design.” At the time, her posts were stuck at: → 200–300 impressions → 10–15 likes → Zero follower growth I observed the problem: her designs had → No clear message → No structure → No direction for the audience → No functionality So I stepped in and fixed it: → Made each design communicate one clear idea → Clean typography that’s easy to read at a glance → Visuals and colors that actually support the message Few days later, she went from: → 120 → 1,500+ impressions per post → 10 → 40+ likes → 0 → 30+ new followers These results came from fixing one thing: Poor design execution. Truth is, many founders and projects underrate design, and it’s quietly killing their growth. Good content + quality design = real results. If you’re building a project and your visuals aren’t converting, you’re leaving attention and users on the table. Send a DM. Let’s fix your design properly.
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One of the experiences I've had as a designer that humbled me was getting a 1/10 rating from a client. And honestly, it hurt me so bad that time. Cos I had spent hours on that design. I thought it looked good because it did in my eyes, and I was proud of it. (cos why not?) Then the client saw it and basically said: “Nope. This is a 1/10 for me.” At first, I felt like they just didn't understand good design. But looking back, I was the one who didn't understand. I was designing what I thought looked good instead of thinking deeply about what the client actually needed. That experience changed how I approach design till today, and I'm honestly grateful it happened. Now, before I create any design, I want to understand the problem, the audience, the message and what the design is supposed to achieve. And this approach has helped me a lot. Although, that 1/10 hurt my ego. But it made me a better designer, and that's something I'm grateful for. What was that experience you had with a client that humbled you?
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This was my first ever work as a designer 😭😂 (I can't believe I actually did this bruh) And it's crazy to see how far I've come since then.
Let’s do a little throwback!!! Show us your first work as a creative.
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vibe coding arc? let's have itttt!
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Cryptic_P🛡 retweeted
i saw the details in this particular photo and thought to myself :) “I need to see if i can actually build something this good.” So i gave myself a challenge: create a top-tier sales case study for a product — one that could do more than just look good. A few months later, i did exactly that. The material contributed to 10× growth in the platform downloads — ~1,000 → 10,000+! 🤭🤭
Day 1: Market Yourself Like a Product I didn’t go back on my word. This might be a long read, but you’ll love it. ⸻ I started as a content marketer. I wrote stories that actually sold the product. Not just copy, real narrative that made people believe. Got a DM from Kori (Pixelverse). Bitget Wallet made me their content partner. ⸻ But eventually I hit a wall. No matter how good I was, I couldn’t see anyone from my region at the C-level of big orgs. That bothered me. So I made a decision: I wasn’t going to be average. ⸻ I started learning like mad. Read everything. Shadowed real marketers. Talked to people smarter than me. But the game was tough. If you’re entry-level, they rarely hand you real roles. So I got smart. ⸻ If I couldn’t enter through the front door, I’d create side doors. Joined SoarFun as BD. Got invited for growth at Midas. Built experience by being close to the decision-makers, even if I wasn’t one yet. ⸻ My first real leadership moment came with Yum Party. I cold-outreached. They had 3.5k X followers, 0 Telegram members, and hadn’t launched. When launch came: → 1M users in 3 hours → 200K+ community in 3 days Execution > talk. ⸻ Now, I’ve helped projects go from 0 to thousands. Tokens, wallets, apps, growth across stages. More importantly, I’ve learned how to think like a leader, not just a doer. ⸻ If you’re just starting out, here’s what I’ve learned: • Grit > talent • Learn nonstop, Web3 moves fast • Want to lead? Make decisions. Know when to say: → Yes / No → Now / Later ⸻ This is Day 1 of 30. I’m marketing myself like a product, because I’m betting on the work I’ve done to speak louder than ever. Let’s see where this goes.
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happy weekend, fam. wasn't really active this week cos of IT work and field activities. we go again next week. i'll use this weekend to plan, create content, and get everything ready for next week. enjoy your weekend, fam 💙
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Cryptic_P🛡 retweeted
waking up to this kind of message >>> definitely a good way to start the day. 💙
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Cryptic_P🛡 retweeted
•⁓ anyone can launch a memecoin in seconds now but most of them have the same problem: once the token is live, the creator has to somehow get people to notice it @PairMention takes a different approach instead of starting with a random meme, you can launch a token around an existing X handle « someone creates the token the handle owner can later verify it both sides can earn from the trading activity the handle owner gets 0.75% of every trade, while the creator gets 0.5% so the person behind the username actually has a reason to pay attention to what happens around the token and that's what makes the model interesting to me the username isn't just being used as a name on a chart the person behind it becomes the hook for a market tokens launch on Uniswap with liquidity locked, and PairMention is built on Robinhood Chain then there's $PM, the official PairMention token still early, but i think the idea of connecting social identities with meme markets is worth watching I wonder how far this concept can actually go.
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Cryptic_P🛡 retweeted
Having a good reputation can open doors you didn't even know existed. You might be wondering why I said that, right? Now let me tell you. I saw a founder looking for a designer. I replied to his tweet and sent him my portfolio in DMs. And he replied with this: “Taking a look at it cos I saw Gratti vouch.” Immediately I saw this, I smiled. Because it showed me that the work I'm doing is building trust beyond my own audience. And truth is, someone else's experience with your work can become someone else's reason to trust you. This is why I'm big on doing good work and building genuine relationships, because these little things can open doors you didn't even know were there. You never know who's watching, who's listening, or who's going to mention your name when an opportunity comes up. Do good work, build genuine relationships. And never forget to build a reputation that makes people confident enough to recommend you.
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Cryptic_P🛡 retweeted
Tbh, I think the biggest mistake designers make is trying to “find time” for social media after finishing all their design work. If you do that, you’ll probably never have time because design work can take your entire day. What works for me is treating design work and showing up online as two separate responsibilities. Here’s how I approach it (A long read): ──── ◁ II ▷ ──── 1. I prioritize client work first. When I have an active project, I don’t let social media interfere with my delivery. I set a specific period of time where I focus only on designing. I avoid scrolling, replying to posts, and trying to create content while I’m working. To make this easier, my device is usually on DND so notifications and other distractions don't pull me out of focus. That helps me get into the zone and finish faster. ──── ◁ II ▷ ──── 2. I create content in batches. This is one thing that has helped me a lot, fr. I don't try to wake up every day and figure out what to post. Whenever I have some free time, I write down ideas, design posts, save useful observations and prepare content ahead of time. So when I'm busy with client work, I already have something ready to post. Even having 3–5 posts prepared ahead can remove a lot of pressure, fr. ──── ◁ II ▷ ──── 3. I separate creating from engaging. This particular one has helped me a lot because posting and actually being social are two different things. Okay, let me explain: I usually have specific periods where I check X, reply to people, interact with other designers/founders and participate in conversations. The reason I do this is because if you keep checking social media every 10 minutes while designing, you'll lose way more time than you realize. And it can be frustrating when you get to the end of the day and realize you were busy all day but didn't actually achieve anything solid. ──── ◁ II ▷ ──── 4. I turn my actual work into content. (My favorite one) This is probably the biggest one for me as a designer. I don't always need to sit down and think of completely new content. A client project can become: → A design breakdown → A lesson I learned → A before/after → A design mistake I noticed → A branding principle → A process post → A case study → A result from the work So the work I'm already doing can also contribute to my online presence. And this has worked really well for me. ──── ◁ II ▷ ──── 5. I don't force myself to be online all day. Tbh, you don't need to be tweeting every hour to build a strong presence. You need a brand strategy, a content plan and consistency. I'd rather spend 1–2 focused hours being intentional online than spend 8 hours constantly checking X and barely getting any actual design work done. And most importantly: Don't let social media become an excuse for not doing the actual work. Your online presence should amplify your skills, not replace them. Always remember that the goal is to become the designer whose work is good enough that when people discover you, they have a reason to stay. Not the designer who is always online but has nothing solid to show for it. So if you're struggling with balancing both, I'd start with this simple system: Design → Create → Schedule → Engage → Log off. So focus on your work, plan your content ahead, set time aside to engage, and know when to log off. You don't necessarily need more hours. You just need to manage the hours you already have better. ──── ◁ II ▷ ──── I remain Cryptic_P, i help Web3 & AI projects earn trust, drive adoption & grow revenue through strategic and clear brand design. 💙🥂
TGIF Happy Friday may God accept our prayers So, I have a question for my fellow designers: How do you manage your time between doing the actual work and showing up online? Do you create your content in advance? Do you set aside specific hours for social media? Or do you just post whenever you get the chance? I'd genuinely love to know what strategy works for you
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happy weekend, fam. i dropped something that could be useful for both designers and creatives. do well to check it out 🔽 and make sure you enjoy your weekend >>>
Tbh, I think the biggest mistake designers make is trying to “find time” for social media after finishing all their design work. If you do that, you’ll probably never have time because design work can take your entire day. What works for me is treating design work and showing up online as two separate responsibilities. Here’s how I approach it (A long read): ──── ◁ II ▷ ──── 1. I prioritize client work first. When I have an active project, I don’t let social media interfere with my delivery. I set a specific period of time where I focus only on designing. I avoid scrolling, replying to posts, and trying to create content while I’m working. To make this easier, my device is usually on DND so notifications and other distractions don't pull me out of focus. That helps me get into the zone and finish faster. ──── ◁ II ▷ ──── 2. I create content in batches. This is one thing that has helped me a lot, fr. I don't try to wake up every day and figure out what to post. Whenever I have some free time, I write down ideas, design posts, save useful observations and prepare content ahead of time. So when I'm busy with client work, I already have something ready to post. Even having 3–5 posts prepared ahead can remove a lot of pressure, fr. ──── ◁ II ▷ ──── 3. I separate creating from engaging. This particular one has helped me a lot because posting and actually being social are two different things. Okay, let me explain: I usually have specific periods where I check X, reply to people, interact with other designers/founders and participate in conversations. The reason I do this is because if you keep checking social media every 10 minutes while designing, you'll lose way more time than you realize. And it can be frustrating when you get to the end of the day and realize you were busy all day but didn't actually achieve anything solid. ──── ◁ II ▷ ──── 4. I turn my actual work into content. (My favorite one) This is probably the biggest one for me as a designer. I don't always need to sit down and think of completely new content. A client project can become: → A design breakdown → A lesson I learned → A before/after → A design mistake I noticed → A branding principle → A process post → A case study → A result from the work So the work I'm already doing can also contribute to my online presence. And this has worked really well for me. ──── ◁ II ▷ ──── 5. I don't force myself to be online all day. Tbh, you don't need to be tweeting every hour to build a strong presence. You need a brand strategy, a content plan and consistency. I'd rather spend 1–2 focused hours being intentional online than spend 8 hours constantly checking X and barely getting any actual design work done. And most importantly: Don't let social media become an excuse for not doing the actual work. Your online presence should amplify your skills, not replace them. Always remember that the goal is to become the designer whose work is good enough that when people discover you, they have a reason to stay. Not the designer who is always online but has nothing solid to show for it. So if you're struggling with balancing both, I'd start with this simple system: Design → Create → Schedule → Engage → Log off. So focus on your work, plan your content ahead, set time aside to engage, and know when to log off. You don't necessarily need more hours. You just need to manage the hours you already have better. ──── ◁ II ▷ ──── I remain Cryptic_P, i help Web3 & AI projects earn trust, drive adoption & grow revenue through strategic and clear brand design. 💙🥂
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Cryptic_P🛡 retweeted
i've been thinking about this whole "posting wins" thing and honestly, I don't get it. why do you think I'm supposed to care that you got paid? you posting payment slips doesn't automatically tell me you're smart, valuable, good at what you do, or even worth following. anybody can be winning and choose to post it. anybody can also be winning and choose not to post it. i know people who barely post their wins and are still extremely relevant in their industries. some of them probably make more money than the loudest people on the timeline. so what exactly are we proving here? and especially with this new wave of Web3 creators, it feels like the formula has become: - farm attention - get known - build a big account - turn the account into an advertising wall - post payment slips so everyone knows you're "winning." bro, what am I actually getting from your page? where's your personality? where are your original thoughts? what's your take on anything? sometimes I go through these accounts and I genuinely can't feel the person behind them. it's just generic content, advertisements, engagement farming and screenshots of money. and then you think I'm following you because you posted a $500 payment slip? nah! i follow people because I find their mind interesting. i follow people because they make me think. i follow people because they have a perspective I can't get from everyone else. your wins are cool. good for you. but your payment slip isn't your personality. and it definitely isn't enough to make you relevant to me.
Post your wins man I know people who made crazy amount of money but decided to be lowkey and they are regretting today. Money can finish, but influence remains forever, good Influence can bring alot of money too.. Most influencers you know today grew their account, because they posted their wins
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Cryptic_P🛡 retweeted
I built Zetia for Photon’s iMessage Agent Competition. Zetia is an opportunity scout right inside iMessage. You set your preferences with simple tapbacks, and Zetia takes it from there. It finds opportunities that fit you, scores them, and even tells you why they’re a good match. From each recommendation, you can jump straight to the opportunity, save the ones you want to participate in, and keep your top picks in one place, the planner. And when you’re done, you can mark an opportunity as submitted and move on to the next. With Zetia, you get opportunities that are more aligned with you, without spending hours scrolling through everything else. Built with Photon. @PhotonHQ
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Cryptic_P🛡 retweeted
Defense officially done and dusted Finally a BSC graduate of biochemistry 🎊🎓
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In as much as marketing your product is important, your brand is just as important too. You can spend $70k getting attention for your launch. But if people click through and your visuals look rough, generic, or like they came straight from a random Canva template, that attention can work against you. Because people judge before they read. Your visuals are often the first thing people experience. They shape how professional, credible, and trustworthy your product feels before people even understand what you’re building. That’s why branding shouldn’t be something you think about after the marketing strategy is already in place. Your brand is part of the product experience, and a good one gives people a reason to stay, trust you, and take your product seriously. So dear Web3 & AI founders, don’t spend thousands getting attention just to lose it because your brand doesn’t reflect the quality of what you’re building.
web3 founders will spend $70k on marketing. then use a Canva template for the product launch. make it make sense. lmao 😂
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web3 founders will spend $70k on marketing. then use a Canva template for the product launch. make it make sense. lmao 😂
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