📣 Stockholm, here we come! We are thrilled to announce that @CrystallizeAPI and our CEO, @bardfarstad , will be taking the stage at Stora Ehandelsdagen 2026 (powered by @EhandelPunktSe ) on October 21 at the Filadelfia Convention Center in Stockholm. Bård will speak on the future of modern #digitalcommerce and what it takes to build commerce platforms engineered to sell not just to people, but to their AI assistants and agents. Whether you are looking to rethink your product catalog architecture, explore agentic commerce, or simply exchange notes on the future of the Nordic e-commerce ecosystem, we’d love to connect. Grab your ticket and come say hi 👉 lnkd.in/dFhekVJj 📅 October 21st, 2026, Filadelfia Convention Center, Stockholm

📢 LIVESTREAM ALERT: October 1st, 2026, at 3 PM CET From zero to storefront: building a B2B tool store with @claudeai Code and the @CrystallizeAPI MCP We built Tools Universe, a power-tool store for the Nordic trade, with Claude Code and the Crystallize MCP. One person did it in 16 prompts. We'll replay every step from the real build, alongside the live tenant and storefront. Not a mockup. Not a carefully edited prototype. A working #commerce setup with: ⚡ 416 real products, enriched from manufacturer research with typed ETIM specifications ⚡ Trade pricing, quotes, checkout, and depot-based rentals ⚡ Four languages handled across the same Product Universe ⚡ Personalized product ranking that changes for each customer using taste vectors ⚡ Fast, machine-readable pages built for @Google, AI agents, and LLMs, including .md pages and /llms.txt Join us live to see what's possible 👇 ▶️ piped.video/watch?v=X0innPpH… 🔷 linkedin.com/events/75106237…

What if your store understood what a customer actually needs — not just the keywords they type? Shopping agents can turn structured product data + customer context into better recommendations, less friction, smarter cross-sell, and more useful post-purchase experiences. We show how with Claude + Crystallize 👇 crystallize.com/blog/search-…

📢 LIVESTREAM ALERT: September 24th, 2026, at 3 PM CET Bookable Commerce — Sell Time, Access, and Experiences with Crystallize Most e-commerce platforms were built for boxes, not bookings. Tacking time slots, rentals, or ticketed access onto traditional catalogs usually means juggling third-party plugins, disjointed checkout funnels, and tangled backends. It’s time to rethink how you sell. Join our upcoming live session to discover how to turn any asset, service, or time slot into a unified, sellable SKU. We’ll show you how to manage physical products, rentals, and real-time bookings inside one catalog, one seamless checkout, and one lightning-fast GraphQL API. Better yet, we’ll explore how this unified architecture ensures your catalog isn’t just optimized for human shoppers today, but fully structured for the autonomous AI agents buying on their behalf tomorrow. Join us live to see what's possible 👇 ▶️ piped.video/watch?v=82Ya6KnE… 🔷 linkedin.com/events/75081299…

📢 LIVESTREAM ALERT: September 17th, 2026, at 3 PM CET Rank by Taste: Hyper-Personalization in your Product Universe One storefront, a different ranking for every shopper. In this livestream, we introduce vector ranking in the Discovery API and show how to rank by taste using product vectors, taste profiles, and the rank-by-expression language. We will cover: • Explainable vocabulary • Product-to-query ranking • Taste-profile weighting Join us live to see what's possible 👇 ▶️ piped.video/watch?v=lnmhrg7G… 🔷 linkedin.com/events/75059131…

Wrapping a 15-year-old monolithic database in a REST API and calling it "composable" is the enterprise commerce equivalent of putting racing stripes on a forklift 😎 If querying a complex product hierarchy takes 14 round-trips and 800ms of latency, good luck getting autonomous shopping agents to parse your catalog, let alone buy from you. We ran head-to-head architectural breakdowns on the leading platforms to cut through the vendor buzzwords. No theoretical feature checklists—just cold looks at query efficiency, data modeling flexibility, and who is actually structured for agentic commerce. 👇 🤖 👇 crystallize.com/compare?utm_…

📢LAST MINUTE LIVESTREAM ALERT: September 10th, 2026, at 3 PM CET Agentic Commerce with Claude & Crystallize Let's dive into the next era of #ecommerce: Agentic Commerce. Inspired by Anthropic's @claudeai Commerce Agents blueprint, we demonstrate how to connect Claude’s reasoning engine to @CrystallizeAPI headless commerce and PIM APIs to create smart, conversational shopping experiences. Join us live to see what's possible 👇 ▶️ piped.video/watch?v=sqnDX6zB… 🔷 linkedin.com/events/75037861…

Putting a chatbot inside your PIM doesn't make it “ 🤖 agentic.” The real test is tougher: Can an AI understand the product model, query live data, reason about what needs to be done, and safely take the next step? That’s Agentic PIM. And architecture matters more than the AI badge 👇 crystallize.com/blog/agentic…

Headline in @EhandelPunktSe this week: @CrystallizeAPI and Hantera join forces 🤘 Great commerce experiences don't stop at checkout. By bringing Hantera into the family, we connect product modeling and front-end performance directly to fulfillment and post-purchase handling. Combined with a 64% jump in revenue this year without taking external venture capital, opening our Stockholm hub is less about "making noise" and more about giving merchants a cohesive, robust stack that actually works. Full story with @bardfarstad and @krislindvall 👇 ehandel.se/techbolagen-slas-…

When your CEO spends weekends stripping a 1966 @alfa_romeo down to bare metal, you start to understand why our architecture looks the way it does 😎 @bardfarstad's point holds: there are no shortcuts through foundational work (in real life or online). In #commerce architecture, skipping the foundation just means you pay for it later in brittle integrations and technical debt. A great feature in @DN_no on craft, patience, and doing things right the first time 🤘 dn.no/d2/mitt-kjoretoy/bil/m…

📢LIVESTREAM ALERT: August 27th, 2026, at 3 PM CET Building an E-Commerce Checkout with Claude AI & Crystallize MCP Last week we showed you how to build a headless storefront with Claude AI and Crystallize MCP. This week, learn how to accelerate e-commerce development by building a custom checkout process using Claude and Crystallize. We'll walk you through setting up cart logic, handling checkout workflows, and leveraging AI assistants to speed up headless commerce builds. What you’ll learn: * Setting up dynamic cart state and item management * Leveraging Claude to write commerce-ready checkout code * Best practices for refining AI-generated code for production Join us live to see what's possible 👇 ▶️ piped.video/watch?v=LbCuZ6M-… 🔷 linkedin.com/events/74979559…

AI agents are rapidly becoming the new consumer tier—if they can’t parse your product data, your business doesn't exist in the AI-mediated buying journey. Don’t lose market share to unstructured catalog chaos or waste budget on an expensive chatbot guessing what your attributes mean. Transform your product architecture into explicit, machine-readable data that search engines, agentic feeds, and autonomous shoppers can reliably discover, compare, and buy. Unlock the business playbook for AI-ready commerce: crystallize.com/blog/machine… #productdata #aicommerce

Generic storefront templates feel fast until your business outgrows their assumptions. This argues for bespoke foundations that fit your model, reduce debt, and prepare your storefront for AI-era commerce. crystallize.com/blog/end-of-…

. @OpenAI and @AnthropicAI are watermarking AI output, but They Don’t Prove Who Wrote the Text hackernoon.com/ai-watermarks… via @hackernoon A good follow-up read to our post on EU AI Act, Invisible Ink, and Your Commerce Store here > crystallize.com/blog/eu-ai-a…

Today, @Lovable builds and hosts @tan_stack Start apps primarily. The framework fits our needs for many reasons, but what made them move from @nextjs ? lovable.dev/blog/how-we-migr… This one reminds us that we need to update our Next vs TanStack post from December 2025 asap 👇 crystallize.com/blog/next-vs…

The EU AI Act does NOT mean slapping “AI-generated” on every product description. For #commerce, the real Article 50 questions are chatbots, synthetic imagery, human review — and whether provenance survives your stack. We unpack it here 👇 crystallize.com/blog/eu-ai-a…

📢LIVESTREAM ALERT: August 20th, 2026, at 3 PM CET Building a Headless Storefront with Claude AI & Crystallize MCP Come and watch us build a modern e-commerce storefront from scratch using @CrystallizeAPI MCP and @claudeai. See how generative AI helps assemble UI components, query @GraphQL APIs, and bring a web shop to life in record time. What you’ll learn: * Bootstrapping a modern storefront frontend with Claude AI * Querying Crystallize GraphQL APIs efficiently * Rapid component generation with prompt engineering As AI advances, the tools around it are getting better too, making it easier to overcome the traditional complexities of commerce, prototype ideas, test faster, and turn concepts into working storefronts with far less friction. Join us live to see what's possible 👇 ▶️ piped.video/watch?v=DUOILF6k… 🔷 linkedin.com/events/74954947…

PIM vs. CMS: Who Owns Product Truth and Who Tells the Story? crystallize.com/blog/pim-vs-… Can a CMS Manage Product Information? Do you need PIM, CMS, or both? Should product facts and product stories live in separate systems, and if they do, who owns the relationship between them?

Choosing a subscription platform shouldn’t require 17 tabs and an identity crisis. This guide compares headless platforms, billing tools, and eCommerce add-ons by best fit, pros, cons, APIs, pricing, and trade-offs: crystallize.com/blog/subscri…

📢 LAST MINUTE LIVESTREAM ALERT: July 30th, 2026, at 3 PM CET Raw spreadsheet ➡️ Working headless catalog. Live. 🛠️ Today we’re handing @claudeai an unstructured product export, letting it propose a content model, and using MCP to build shapes and import product data directly into @CrystallizeAPI No pre-cooked demos—just real data, live AI modeling, and fixing what breaks along the way. We’re covering: • Spreadsheet pattern analysis with Claude • Mapping shapes, components, variants & relations • Executing Crystallize configuration via MCP • Where AI excels vs. where human product knowledge is non-negotiable Catch it live today! 🎬👇 ▶️ piped.video/watch?v=g-aqkyGh… 🔷 linkedin.com/events/74885049…