Since we published the big Google Ranking Factors Expert Survey, I’ve shared many of the graphics with clients. A good chart can often explain a complex SEO concept *instantly* So we went BIGGER 🌎 We took all 103 ranking factors from the survey and put them into one giant mega-graphic. It’s seriously huge, and it can help folks see at a glance which "factors" experts believe help/hurt your visibility in traditional Google search results + AI answers (1/2)

If you find it useful, feel free to use it however you like: clients, reports, or printed on coffee mugs signal.zyppy.com/p/full-2026… p.s. For those wondering, Meta Descriptions and llms txt files did not rate well in this survey :)

🚨 Upcoming Webinar Alert 🚨 Winning AI Citations Isn't the Same as Winning in Search I've posted a lot about winning AI citations, but sometimes those same actions can cost you visibility in traditional search. And @SearchPilot has the data to back this up. Thrilled to join @willcritchlow to discuss this phenomenon: "It points at a bigger problem with AI discovery. We can measure more things than we actually understand. Cyrus reviewed hundreds of AI citation studies, experiments and patents to work out what appears to influence citations. What he found is that getting cited and getting recommended are not the same thing. Citations can be easier to win. They are also easier to put on a dashboard. That does not make them the thing that matters most. If your team is being pushed to show progress in GEO, this hour is about not optimising a metric while missing the outcome."

New: How do you “rank” in Google AI? What factors determine if Google’s AI answers recommend your brand/website? To find out, we asked 130+ search experts what moves the needle and how to influence answers Big thanks to all our contributors 🙏 (1/2)

Pretty blown away by these two findings from Andy @crestodina's new study 1. Attribution is a BIG problem. The number of folks saying "I don't know if the blog delivers results" jumped to an all-time high We hear this from marketing teams all the time - what's the ROI of our content in an AI world? How do we measure it? (and there's typically never an easy answer) Which leads to takeaway #2... 2. Everybody is doing LESS of the *things that actually work*!!! Marketers who practice proven SEO/content strategies like Guest Blogging, Influencer Collaboration, Original Research, and even basic KEYWORD RESEARCH are all more likely to report "Strong Results" than people who don't But more people are abandoning these practices. D'oh! A few other takeaways: • 92%+ of marketers now use AI, but AI usage has basically zero correlation with better results • Influencer/expert collaboration was the strongest predictor of success • Original research increased the likelihood of strong results by ~50%. Yet fewer marketers are doing it • Combining strategies compounds. Marketers using 6+ of the successful strategies were nearly 3x more likely to report "strong results"