Growing GTM engineering (applied ai) ▲ @Vercel

Austin, TX
Hi, I'm the engineer that built out Vercel's first AI SDR agent mentioned below👋 AMA
My biggest learnings from Jeanne DeWitt Grosser (ex-Chief Business Officer at @Stripe, now @Vercel COO): 1. What failed seven years ago now works with AI. In 2017, Jeanne tried to build a system at Stripe that would automatically personalize outbound emails based on company data. Despite working with world-class data scientists, it failed due to too many errors. Today, that exact same approach works. This shows how AI has made previously impossible ideas suddenly viable. 2. A single GTM engineer at Vercel reduced a 10-person sales team to 1 (in just 6 weeks). Jeanne’s team at Vercel had an engineer build an AI agent that handles inbound lead qualification, outbound prospecting, and deal loss evaluation. The agent costs $1,000 per year to run versus over $1 million in salaries for the sales team. The nine displaced team members moved to higher-value work rather than being laid off, and the remaining salesperson is 10 times more efficient. 3. Their AI deal-loss bot has become better at understanding what went wrong than humans. When Jeanne analyzed her biggest loss of the quarter, the salesperson blamed pricing. But an AI agent reviewed every email, call transcript, and Slack message and discovered the real reason: they never spoke to the person who controls the budget, and when ROI came up, the customer clearly didn’t believe the value claims. They are now using AI to analyze sales calls in real time and send alerts like “You’re halfway through the sales process and haven’t talked to a budget decision-maker yet.” 4. Wait until $1 million in revenue before hiring your first salesperson. Founders should continue selling themselves until they reach around $1 million in annual revenue with a repeatable process. The key is having a defined ideal customer profile—customers who look alike. 5. Segment customers on what drives their buying decisions, not just company size. OpenAI has roughly 3,000 employees, which would typically put them in the “mid-market” category. But they’re a top-25 website globally by traffic, so Vercel treats them as enterprise customers requiring complex sales. Effective segmentation combines company size with growth rate, web traffic, workload type, and industry—because selling to e-commerce companies requires completely different language than selling to crypto companies. 6. Most customers buy to avoid risk, not to gain opportunity. About 80% of customers purchase to reduce pain or avoid problems, while only 20% buy to increase upside. This means you should focus your sales messaging on what could go wrong without your product—like falling behind competitors or damaging their reputation—rather than just talking about exciting features. This is especially true when selling to larger companies, where individual careers are on the line. 7. Sales teams should be indistinguishable from product managers—for a bit. Jeanne hires salespeople who have such deep product knowledge that if you put one in front of a group of engineers, it should take 10 minutes to realize they’re not a product manager. This credibility allows sales teams to serve as an extension of research and development—a 20-person sales team talks to hundreds of customers weekly and can translate those conversations into product insights at scale. 8. Building your own AI sales tools may beat buying off-the-shelf software. Because AI is so new and every company’s sales process is unique, Jeanne finds that building custom internal agents often delivers more value than buying vendor solutions. A single go-to-market engineer built their deal analysis bot in just two days, perfectly tailored to their specific workflow. These engineers shadow top salespeople to understand their workflows, then build automation that would have taken months or been impossible just a few years ago. 9. Make every sales interaction great, whether customers buy or not. Jeanne replaced boring discovery calls at Stripe with collaborative whiteboarding sessions where customers drew their payment architecture. Many customers had never visualized their own systems before. They left with a useful asset and a feeling of collaboration, regardless of whether they bought. Many returned years later to purchase. Think about your go-to-market process like a product, not just a sales function. 10. Product-led growth has a ceiling—no $100 billion company runs on it alone. While product-led growth (where users can sign up and start using a product without talking to sales) works well for early growth, customers generally won’t spend a million dollars through a self-service flow. Every major technology company eventually builds a sales team for larger deals. The mistake is waiting too long, since building a predictable sales process takes time.
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wayback machine lives on
We built a time machine for the web. Introducing Exa Snapshot: an index of 400 billion historical snapshots of webpages that lets you search as if it's the past. Snapshot is already being used for backtesting prediction models, RL at labs, exploring the pre-AI web, and more.
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Send 100 of these, 400 cost. You’ll book at least 5 meetings. Solid ROI. At $4/report, this bespoke crazy high value research costs less than most ABM graphic creation. It takes some thinking to apply this to your industry but it’s not rocket science. The required quality bar is going up on outbound.
I used Jev to classify 1,018 AI research papers. The result: $0.08 total cost and 256ms median end-to-end latency per paper. The pipeline was: 1. Summarize each paper with DeepSeek V4 Flash 2. Send the title + summary + 24 possible topics to Jev 3. Use Jev to classify each paper 4. Visualize everything on 1kpapers.com The summaries cost $3.99 on @togethercompute. The classifications cost $0.08 on @typesafeai. So for just over $4 of inference, I ended up with a pretty useful way to explore the top AI research papers from the past year. I think this is where things are heading: different models for different parts of the workflow, instead of using one model for everything. I’m running evals on the Jev classifications before replacing the current ones, but the site is already live: 1kpapers.com
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I use this so often in my prompts, need to make it a hotkey
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damn people be shipping on Sunday night
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“Anthropic’s gross margins are above 80% before accounting for revenue shared with distribution partners, including Amazon, and the cost of training its models.” Wow.
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A practical software factory: Now that we have a Slack channel flowing with "bad data" issues that our agents encounter in the wild we're ready to build. First, I solved 5 of the data issues with PRs locally so I had a feel for the shape of the task. Each message has one of two outcomes: - cleanup bad CRM data - modify the code In my head, this is an eve agent with an "updateCRM" tool and a "coding agent" subagent.
On this note, just shipped a way for our GTM agent to flag bad data it encounters as it works. We've got a Slack channel where employees report wonky data but now the agents can too. Pretty soon I'll just let the fix the bad data automatically.
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For a long time, most GTM software has been pretty bad. The foundational stuff like Salesforce is high quality but all point solutions are pretty average. This is why everyone wants to vibe code replacements: the old software wasn’t good and the reps that use it know that.
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And I think this is true of most GTM agent implementations too. They’re lazy, don’t pull in enough context, and overly optimize cost with the cheapest model instead of throwing frontier LLMs at the task.
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There are GTM startups who are taking advantage of this and building very good agents & stealing market share quickly. If you’re evaluating GTM software now it’s really important to give startups and DIY a shot. Don’t just renew the incumbent tool.
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The benchmark that really matters
GPT-5.6 Astra just exploded Runescape bench scores, setting huge records on 10/16 skills. Huge outlier performance.
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Btw this applies to sales too. GTM is code.
The big lesson from AI is that everything is code. A slide deck is code. Design is code. That cool promo video? Code. Excel automation? Code. The universe? Probably made of code too.
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On this note, just shipped a way for our GTM agent to flag bad data it encounters as it works. We've got a Slack channel where employees report wonky data but now the agents can too. Pretty soon I'll just let the fix the bad data automatically.
Invest in your data. Agents with bad data = bad agents. > If you mix raisins with turds, they're still turds - Charlie Munger
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Early results: it’s working. Up next, turning this into a software factory approach
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one of my favorite AI DX things we've shipped is a constitution for our monorepo a) LLMs really respect the phrase "constitution" b) humans understand this means "better not even try" c) it shifts the disagreement left in the dev cycle (the PR is too late) we let individual apps add a constitution, but the global one takes precedence like states/federal in the US 🦅
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Wild all those GPUs burning out there doing random math as “proof of work” when instead they could be multiplying matrices and making bank.
Update: Darkbloom is now a paid provider on @OpenRouter. We got 250 Macs online right now, in apartments and offices, serving production traffic on hardware that was idle before it joined the network. Total tokens served: 4.5 Billion. Operators earn $120 to $200 a month per Mac. Not credits. Payment for compute developers are choosing to buy. If you have a Mac sitting idle, put it to work: darkbloom.dev
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Billions of dollars are spent to make LLMs great at writing code. Code maximalism helps you ride the exponential
friends dont let friend do n8n for GTM or marketing or growth go straight to code
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Looks like those TPU deals close pretty quickly 👀
How efficient are enterprise software sellers at getting deals done - comparing 80 enterprise software sales orgs via RepVue data. If we see anyone drift up and to the left that means they're doing BIG deals in a short amount of time...
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It’s syllabus week but just wait for the first assignment spike. Token factories will go brrr. Bad time to be a bear.
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