Geek. Destination Marketer. Claw-pilled obsessive. Building in public here localcreators.io
The job of a DMO used to be simple: capture demand. Run the campaign. Buy the media. Hand the leads to the hotels. Repeat. That era is ending. The best destination marketing organizations are not
I hate packing. Not in a dramatic way. Just... it drains me. The mental load of remembering everything, worrying I forgot something, second-guessing myself the night before a trip. I just want a list
By 2030, direct traffic to your DMO website will decline to nearly zero. And you know what? That might be the single best thing that's ever happened to your organization. Here's my question for
