Waiting until the sale starts to brief creators could leave valuable partnership creative on the table. 👀 Jacob from Pilothouse recommends planning three to four weeks ahead, forecasting creator volume and budget early, and using flexible sale language that can keep strong creative usable longer. Watch the full breakdown on AKNF: open.spotify.com/episode/0Eu…

On some large Meta accounts, 30–50% of the ads are now partnership ads. 📈 Jacob from Pilothouse says adoption has grown significantly, with brands using the format across creator videos, giveaways, challenges, and other concepts that give Meta more partnership creative to work with. Hear the full conversation on AKNF: open.spotify.com/episode/0Eu…

Partnership ads can unlock cheaper delivery AND reach new audiences on Meta. 👀 Jacob Geary says they typically see stronger delivery costs while reaching new prospecting audiences, and they can be tested alongside standard creative in consolidated campaigns so Meta determines where each unit performs best. Hear Jacob’s full take on AKNF: open.spotify.com/episode/0Eu…

Hats are VERY personal, down to the shape of the brim. 🧢 Lack of Color designs around highly specific customer preferences by showing large product grids, giving shoppers more styles to scan and compare until they find the shape, brim and overall look they want. Watch the full breakdown on TWBERP: open.spotify.com/episode/16X…

What if sold-out products actually make an expensive collection more desirable? 👀 Keeping unavailable styles visible can reinforce scarcity and exclusivity, while a prominent in-stock filter gives shoppers control over what they see and helps the brand preserve a smooth shopping experience. Catch the full deep dive on TWBERP: open.spotify.com/episode/16X…

Your PDP might be doing the job your homepage used to do. 👀 Here’s a standout example that uses reviews, detailed sizing guidance, savings progress, artist details, video, UGC and comparison charts to help shoppers evaluate the product from one highly considered page. In this episode, Jordan breaks down four brands with four different ecommerce problems! Watch the full ep on TWBERP: open.spotify.com/episode/16X…

What happens to a brand when the paid spend turns off? Derek Jaeger wanted Last Crumb to generate conversation and demand organically, so his early rule was simple: no paid media. The team explored every other growth tactic available, including giving cookies away door to door. This one’s worth the full listen on the DTC Podcast: open.spotify.com/episode/4XE…

Can scarcity support a brand forever? Derek Jaeger says Last Crumb moved away from weekly drops to test whether demand could hold up with consistent availability, giving more customers access while opening opportunities in corporate gifting, retail and other channels. 👀 Hear the full conversation on the DTC Podcast: open.spotify.com/episode/4XE…

What happened when Last Crumb raised its cookie box from $110 to $140? Derek Jaeger says the higher price created a stronger point of differentiation, helping the brand gain major traction after its early LA drops started generating organic attention. Hear Derek’s full take on the DTC Podcast: open.spotify.com/episode/4XE…

A strong in-account ROAS can hide an important question: how much revenue is actually incremental? Brand campaigns often produce cheap clicks and high conversion metrics because customers already know what they’re searching for; Zav explains when brand defense makes sense and when that spend deserves closer scrutiny. 🔎 Hear the full conversation on AKNF: open.spotify.com/episode/5w6…

How would Zav reallocate $3,500 in Google spend within 24 hours? He’d cut roughly 80% of the brand budget, build a tightly segmented Shopping campaign, then target high-intent generic searches like “cute iPhone cases” 📱 to reach shoppers actively looking for the product category. Zav breaks it down further on AKNF: open.spotify.com/episode/5w6…

What happens when your brand name is also a generic search term? 👀 Zav found Wildflower was putting most of its search budget behind branded traffic, even though many customers would likely find the brand anyway. He suggests shifting spend toward high-intent product searches where discovery can drive incremental revenue. Hear the full breakdown on AKNF: open.spotify.com/episode/5w6…

Retail media is evolving rapidly! And it’s shifting towards investing in streaming video and social platforms for upper funnel options. Brands are finding amazing ROI in these emerging channels within retail media. It's an exciting time for retail media networks. Tune in to the latest Harness the Halo episode on the DTC Podcast: open.spotify.com/episode/3xk…

Small brands are making a big impact in retail media with their strategic investments. According to recent data, smaller brands, earning less than $50 million annually, are allocating about half of their investment towards retail media. In contrast, larger brands are dedicating a much smaller percentage to retail media. That’s a significant difference in how smaller and larger brands are choosing to invest in driving behaviors at the shelf. Catch the latest Harness the Halo episode: open.spotify.com/episode/3xk…

Are you considering adding retail media to your marketing strategy? Mike Chiasson, Solutions Engineer at @keen_decisions, shares that a significant portion of the investment in retail media is net new demand, not just shifted from other channels. This episode, Mike makes the case that the untapped return in retail media is upper funnel, inside retailers where almost everyone is still only buying search. We talk more about retail media budget in the third episode of Harness the Halo. Listen here: open.spotify.com/episode/3xk…

Loyalty in the consumer journey goes beyond just discounts and points. For @brevo_official, it's about building advocates who trust and recommend your brand. In today's noisy marketplace, customer acquisition is tough. People turn to trusted sources for advice - 65% go to AI tools and 20% ask friends. Businesses need to distribute their brand through trusted means like AI tools and real-life recommendations. This is an episode you don’t want to miss. Catch it here: open.spotify.com/episode/5DJ…

Imagine having all your loyalty cards in one place, easily accessible on your phone. Not only can you store loyalty cards in your Apple or Google wallet, but as a retailer, you can push promotions and capture consumers' attention easily. Wallet cards are super sticky too - 95% of them remain for 12 months. It's all about making things convenient and engaging for our customers. Tune in to the latest episode of the DTC Podcast: open.spotify.com/episode/5DJ…

Focusing on efficiency is key when it comes to email marketing. This episode, we chat with Channing Ferrer, Chief Revenue Officer at @brevo_official, and discuss why the brands sending the least email posted the highest conversion and click-through rates. Catch the latest Bonus episode of the DTC Podcast: open.spotify.com/episode/5DJ…

Your customers might be getting WAY more emails from you than you realize. Jordan recommends counting deployments over the last 30 days, then reviewing recent sends for design quality, headlines and overall value. 📬 He breaks down how to inspect the customer experience further on TWBERP: open.spotify.com/episode/4og…

That Klaviyo revenue number might be WAY more generous than you think. Jordan Gordon recommends comparing 90-day Shopify and Klaviyo revenue trends, then checking attribution settings for Apple privacy opens and bot clicks, which can materially inflate reported performance. 📊 Catch Jordan’s 12-point inspection on TWBERP: open.spotify.com/episode/4og…