There are personal finance influencers who have never experienced a down market.
Some are doing incredibly risky things like taking out home equity, putting that into the stock market, then borrowing against that portfolio, taking the proceeds, and lending it out to higher-risk people for a tiny spread.
Then they further deceive you by saying they are millionaires and have high (gross) income by double and triple counting equity and inflating their numbers across the board.
So what will happen to them in a down market?
Theyll be fine!!! Why? Because they make their living off of content!
Just like FAs survive down markets, so will they. They make their money off you, not their investments.
Be careful who you follow. The risks they are taking are not the same as the risks they're selling you.
I used to manage Risk teams. I was paid to find the frauds.