There are more than two options here. Use AI to eliminate the low hanging fruit - the grindy tasks that people hate. If you are an online business, build the agentic interface now. Use open source or licensed models hosted on Databricks (your tokens never leave your compute) for proprietary tasks and build that MCP service now.
Every CEO is now faced with two options in front of them
1/ Integrate yourself into the AI platforms and potentially risk getting dis-intermediated by OpenAI, Anthropic or Meta
2/ Build a castle around your platform and product, ban any API calls and potentially risk giving up hundreds of millions in revenue and web traffic
Don’t think anyone really knows what the right answer is, but the path you take determines the entire future for your business
Not a fun time to be a decision maker at a large company right now
Sep 22, 2026 · 6:16 PM UTC
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