Developer and Community Relations as a Service

Anywhere you need us to be
Top three questions I got at #railsworld: Q: Does Rails work on JRuby? A: Yes, for 20 years now. Q: Didn't JRuby already solve this? A: Yes. Q: Why aren't you speaking here? A: I tried. Ask the organizers.
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Hello #railsworld! I'm here at the event running office hours and teaching people how to run Rails on JRuby. Find me in the vendor pavilion and grab a sticker!
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Very interesting day of discussions at #railsworld! Introduced a few folks to JRuby, talked with some current users I did not know, even found one shop that only does JRuby. A bit sad to see folks struggling with problems JRuby solves. Hard to get the word out!
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It occurs to me now: with the JVM now supporting native function calls and memory via the FFM API, could we not potentially treat it as a C compiler backend?
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Want to learn more about @jruby? Find @aspleenic next week at #kcdc2026 to learn about how to get started!
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Developer Relations is not Developer Marketing Developer Relations is not Forward Deployment Engineering Developer Relations is not Pre-sales
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There is a lot of confusion about what exactly a Developer Advocate is, but often that is eased when we look at what a Developer Advocate is not. Of course, that list can be just as long. We are not People Pleasers.
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Day two at #WeAreDevelopers and I’ll be on stage 11 at 1:40 talking about the importance of good Develooer tools
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Are you at #WebSummitVancouver? Don’t miss our founder, @aspleenic on the AI Stage (Stage 4) this morning!
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Building Developer Tools? Dipping into AI? Trying to find your developer community? We can help! DevRelate.io is accepting new clients looking to boost there Developer and Community Relations team! Reach out at info@devrelate.io
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The most important thing in #DevRel is to focus on where the community goes and where their voices can be heard. That’s why you can now find us at @devrelateio.bsky.social See you there!
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Still digesting the hot take I heard last week about DevRel not being dead, but cancelled. The idea is that it was overtaken by non-technical “influencers” and marketers who spoiled the space. Can’t really argue that isn’t true…
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Awesome panel at #WebSummit
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Profit should never be the motive of a good #DevRel program.
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Seems odd to take the “it doesn’t work, but we do it at scale” doesn’t posit a “a broken system is broken at scale as well” result
Here’s the uncomfortable truth: it doesn’t matter that whiteboard coding tests / LC don’t measure a lot of things a dev needs to do day to day. They are the currently known most economical filter to hire *at scale*. I’m talking when you hire 100+ devs per year (or 1,000+) Hiring is done by people who are devs themselves and you want to keep a similar bar between different parts of the org. Yes, tasks that simulate day-to-day work give better signal. But they require far larger investment and it’s problematic when the question leaks. (When you do more than 20-30 interviews with the same question, expect it to leak and be googleable when people search for what your hiring process is). With algorithmic questions it makes no difference if it leaks, given companies have a question bank in the hundreds! A nice side effect for large companies is they self select for people who are willing to put up with BS things: aka spend considerable amount of time to do something mostly pointless (prepare for these algo interviews), just because it’s how things work and what it takes to get the job. Those who refuse to do this would likely not be a fit for these environments where these interviews are not the first or last things that are process you follow… just because. And make no mistake: these places screen for soft skills, teamwork etc. Those are done via recruiter screen, hiring manager interviews, to some extent architecture and bar raiser. The coding / algorithm interview is usually 1 or 2 out of 5-6 interviews. And the coding part is usually the most trivial to pass (for anyone putting in the effort to prep - see the point on putting up with mostly pointless stuff the job asks for) The problem is not that Big Tech uses these hiring processes (it makes perfect sense for them!) It’s when small companies hiring 5-10 ppl per year copy it, without thinking. More on how to build a sensible hiring process without blindly copying this: newsletter.pragmaticengineer…
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Wrote up a little something on the issues of Middle Management in the modern start-up and enterprise. iampj.xyz/the-tyranny-of-mid…
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There is a shift taking place in #DevRel that may be an evolution or a minor extinction moment. The view of companies on what we do is shifting the duties. It will be interesting to see how things play out over the next 2-3 years.
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