Instacart CEO Chris Rogers says lower online markups, loyalty perks and cheaper delivery options are crucial to driving more online grocery growth in the coming years. buff.ly/KesHLnB
Made On YouTube announced a spate of new features for the creator platform; here are the most important ones and what they mean for creators. buff.ly/XqPLtmP
As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes clear. “Early in my career, I worked with companies building websites when Netscape was new, e-commerce was unproven and the […] buff.ly/DbHF3zZ
Register for this webinar on Oct. 6 at 1 p.m. ET to learn how leading media companies are adapting to AI disruption, traffic volatility and evolving advertiser expectations. Partner insights from Raptive. buff.ly/MLKKvJg
Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it's a meaningful differentiator. buff.ly/E8DyctS
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora. buff.ly/rgCzLLp
The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing. buff.ly/ENwfXnk
SktechDeck, Markacy and Futureman are now being pitched by 24 Seven’s new business team as any combination of the three shops that a client might want to tap buff.ly/qSB8iK3
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas. buff.ly/v9UDXNS
This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social. buff.ly/MOJJzjZ
Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword rankings and website traffic is no longer sufficient on its own for brands to thrive. As search behavior changes, brands […] buff.ly/DBXQfNl
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — […] buff.ly/CnuFFzr
A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations of capabilities and commercial incentives. For marketers, the announcements are another reminder that even deeply embedded partnerships can take on […] buff.ly/iWKemAk