Le boycott qui humilie l'industrie musicale américaine
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A very insightful analysis, showing a deep understanding of the evolution of the music industry and of BTS’s influence on the international market.
The balance of power is no longer exclusively Western; it has increasingly shifted toward the East.
@HousselOff, I strongly encourage everyone to watch all 31 videos.
One video per day throughout August 2016, accompanied by an excellent selection of albums.
The first video features Louis Armstrong and explores the beginnings of American dominance in the global music industry.
The 31st and final video focuses on the Korean cultural wave, illustrated through the extraordinary rise of BTS.
This final video examines South Korea’s growing cultural influence and explores how BTS, through their talent, global success, and extraordinary reach, may be challenging the long-established hegemony of the Anglo-American music industry.
BTS chose not to submit their work to the Grammys following the creation of a separate Asian music category. Once again, the Grammys appeared determined to preserve the major awards for predominantly Western and Anglo-American music, while placing Asian music in a separate category—much as they have historically done with Latin and African music.
But perhaps what they failed to understand is that BTS no longer needs the Grammys to achieve worldwide recognition. BTS already has an enormous global audience, and ARMY—their extraordinarily loyal fanbase—does not need the Grammys to validate the group’s success.
From Louis Armstrong and the rise of American musical influence to BTS and the Korean Wave, these 31 videos offer a fascinating perspective on how the center of gravity of the global music industry has evolved.
Thank you again,
@HousselOff, for this tremendous amount of work and for such a thought-provoking series.
#BTS #BTSARMY @bts_bighit @charts_k @btschartsxdaily @BTS_ARMY