Students rely on #VirtualTours to inform their college decision-making—but not all tours are created equal. With a best-in-class Appily Tour, you can leverage our innovative platform and the power of #AI to wow your prospective students, capture more inquiries, and build a more engaged student audience. Book a demo: bit.ly/4wegsyP #DigitalMarketing #EnrollmentMarketing #CollegeSearch

📢 📢 📢 Students don't choose a college based on a single interaction. Based on EAB's analysis of more than 7 million student journeys, this discussion guide explores why multi-source engagement leads to stronger enrollment outcomes and offers practical questions to help your team assess current recruitment strategies, identify gaps, and build a more coordinated enrollment ecosystem. Download Now: bit.ly/4A9LACW #EnrollmentMarketing #EnrollmentLeaders #HigherEd

Marketing and #enrollment teams know visibility matters, but often lack a consistent way to measure their presence and strengthen the signals shaping AI-generated answers. Institutions that start tracking, benchmarking, and improving their presence now will be better positioned than competitors who wait. Use this brief to benchmark your #AISearch readiness across six key metrics, uncover visibility gaps, and identify where to focus your strategy next: bit.ly/4iBNp5g #Enrollment #DigitalMarketing #HigherEd

In this episode of #EABOfficeHours #podcast, EAB experts discuss findings from EAB's new survey of more than 2,500 parents of high school students. They examine parents' growing focus on career outcomes, mental health, and how colleges are preparing students for an AI-driven future, even as cost remains top of mind. Listen now to learn how to engage parents as powerful allies in student recruitment: bit.ly/3T2cVGe #AI #StudentMentalHealth #EnrollmentMarketing #EnrollmentManagement

Virtual tours have become a critical part of the college search experience. Download our guide for exclusive access into EAB's 2026 First-Year Experience Survey results. The data reveals how students are using virtual tours throughout their decision journey, why career outcomes continue to influence enrollment decisions, and how growing use of AI is raising expectations for digital experiences. Download Now: bit.ly/46g27aw #EnrollmentMarketing #CollegeSearch #VirtualTour

In this episode of #EABOfficeHours #podcast, EAB's Paul Gunther sits down with Katie Linder, PhD, Joanne Addison, and Beth Myers, Ph.D. of the University of Colorado Denver. The team shares how they manage the school's annual academic program check-in and offers tips to other institutional leaders on building similar programs that can survive leadership transitions and other challenges. Listen Now: bit.ly/4wDHdwP #AcademicPrograms #InstitutionalStrategy #HigherEdStrategy

Today’s students engage with colleges across multiple channels over time, but colleges only tend to measure where a student entered the funnel, not what ultimately influenced their decision to enroll. EAB’s analysis of 7 million student journeys shows that students who engage through multiple source types deposit at substantially higher rates, so investing attention in each stage of the journey pays dividends. Download the discussion guide to assess your complete student enrollment journey, identify gaps in your recruitment ecosystem, and align acquisition, connection, and reinforcement strategies to your enrollment goals: bit.ly/4yqcxjI #EnrollmentManagement #StudentRecruitment #Admissions #HigherEd

Twice a year, EAB's Enroll360 team polls enrollment leaders to ask which issues are most relevant to their work. This summer we surveyed interest in 10 topics, spanning recruitment marketing, pricing strategy, student choice, international enrollment, workforce alignment, and inclusion. Discover what your peers ranked as their top five focus areas: bit.ly/3SUCTeQ #HigherEd #EnrollmentLeaders #EnrollmentManagement

Parents play a major role in enrollment decisions. This two-page brief draws from EAB’s 2026 Parent Survey and explores five ways #VirtualTours can connect families with the information they need, answer questions with AI assistance, and create clearer paths from initial interest to inquiry. Download the resource: bit.ly/4d6fePk #CollegeSearch #StudentRecruitment #EnrollmentMarketing #DigitalMarketing

Workforce Pell’s arrival on July 1, 2026, marked another milestone in the evolution of short-term credentials, building on several years of rising enrollment in certificate programs from recent high school graduates seeking faster pathways into the workforce. Yet many colleges still design admissions, onboarding, and student success processes around semester-length and degree-length journeys, leaving little time to identify challenges before short-term students fall off track. Discover six ways community colleges can redesign the student journey for short-term learners: bit.ly/4cPpdbI #StudentSuccess #CommunityCollege #HigherEd

Plotting an effective enrollment strategy today requires more than understanding the demographic cliff—it requires seeing how population change, college-going rates, competition, student mobility, and search timing interact across specific states, regions, and institutional segments. Explore the report with our most recent data on first-time undergraduates at four-year institutions: bit.ly/4h26NFX #EnrollmentManagement #CollegeSearch #EnrollmentStrategy

New Infographic! 👀 As staff juggle multiple systems, reports, and communication channels, prospective students can experience delays, uncertainty, and missed next steps. Excessive manual work also creates unnecessary strain on admissions staff. Check out our new infographic that highlights three ways to reduce manual work and build a more efficient enrollment process: bit.ly/46jtyQO #EnrollmentManagement #AdmissionsStaff #HigherEd

The new FAFSA may be simpler for families now, but enrollment leaders are still navigating a more complicated reality. Students are taking action later, families are asking sharper questions about cost and value, and every delay or unclear next step can create another reason for a student to pause. We sat down with Stephanie Sanders, Vice President for Strategic Enrollment and Marketing at Capital University, about affordability conversations, student engagement, and what enrollment leaders should prioritize in the year ahead. Check out the full interview: bit.ly/4h26k6F #EnrollmentManagement #HigherEd #EnrollmentManagement

Watch this short clip to learn how The New School raised awareness of its growing suite of graduate programs at a time when leadership changes, siloed departments, and a complex organizational structure complicated these efforts. With clearer organization, higher-affinity prospects, and better prioritization of programs and resources, The New School saw graduate enrollments increase 8% across one year of partnership, a 4:1 return on investment. See how they did it: bit.ly/4yucMul #GraduateEnrollment #HigherEd #EnrollmentManagement

📢 Today's students don't follow a linear path to enrollment. Email. ChatGPT. Instagram. TikTok. They engage with your institution across a variety of platforms and channels. Enter: Appily Awareness Marketing: a customized, tailored approach that helps you get in front of students when it matters most. Watch the full video to learn more: bit.ly/4r4vyGe #EnrollmentMarketing #HigherEd #Enrollment

Parents are not on the sidelines of the college search. In EAB's 2026 Parent Survey, 74% say they are very or extremely involved. Their priorities are clear: affordability remains the dominant concern, while financial aid, career outcomes, and student well-being are becoming increasingly important parts of how families evaluate colleges. Our latest insight paper translates the survey findings into practical guidance for enrollment leaders. Explore the findings: bit.ly/4h4PbJM #HigherEd #EnrollmentManagement #EnrollmentLeaders

This week on #EABOfficeHours #podcast, EAB experts discuss how Meta's teen privacy case could reshape the way colleges approach digital marketing and social media advertising. Listen now: bit.ly/3VbIpub #EnrollmentMarketing #DigitalMarketing #HigherEd

📢 📢 📢 Students don't choose a college based on a single interaction. Based on EAB's analysis of more than 7 million student journeys, this discussion guide explores why multi-source engagement leads to stronger enrollment outcomes and offers practical questions to help your team assess current recruitment strategies, identify gaps, and build a more coordinated enrollment ecosystem. Download Now: bit.ly/4A9LACW #EnrollmentMarketing #EnrollmentLeaders #HigherEd

Alternative revenue can create new possibilities for colleges and universities, but not every opportunity deserves the same investment or attention. How can leaders distinguish a promising idea from one that is unlikely to deliver? In EAB's upcoming webinar, Ann Lippens will share a framework for evaluating opportunities across non-traditional academic offerings, industry partnerships, auxiliary services, and institutional assets, with a focus on market potential and institutional fit. Join us on September 11 or September 22. Choose the session that works for you: bit.ly/4r5opWf #HigherEdStrategy #HigherEd #HigherEdLeadership #Webinar

🔎 Campus Close-Up: University of Maine at Fort Kent What is it like to attend college at nature's doorstep? UMFK's Appily Tour brings its northern Maine setting into focus, giving students a closer look at the forests, waterways, trails, and activities that shape life in Fort Kent. As they explore, #AI Tour Navigator can provide more details about what to expect from their student experience and beyond. See it here: bit.ly/4hhg6mC #HigherEdMarketing #EnrollmentMarketing #HigherEd #CollegeSearch