The way you start your cold email is crucial for ensuring a reply — you need to hook the recipient with your opening line and compel them to read the entire email. How do you do that? You get right to the point. If you need help, here’s a trick you can use: (a thread)

1. Write your email in full stream of consciousness. Just write it all down. 2. When you’re done, read through and look for the “AHA” moment. 3. Highlight all the text before the “AHA” moment. 4. Hit backspace.

All effective cold email campaigns share one thing — highly personalized outreach emails. Here’s how to write them: (a thread) #coldemail #outreach

7. End with a call-to-action Consider what you want the recipient to do next. Should they reply to the email, schedule a call, or book a demo? Wrap up your email with a clear call-to-action that makes it totally clear why you emailed them and what next step they should take.