Brooke Rollins said, “As beef prices continue to rise, Americans haven’t cut back on their beef consumption. On the contrary, they’ve actually started eating more beef. Even when the price of ground beef reached $6.50 per pound, most Americans said, ‘I’m willing to pay that price. For the sake of my family’s health, I’m willing to keep buying beef.’ So they continue to buy beef.”
That is not the case.