#Banking sits in one place, trading in another, while investments may be spread across multiple apps, advisers and institutions. For many customers, understanding their complete financial position still means piecing together information from disconnected platforms.
Dhiraj Kunwar, General Manager of Retail and Business Banking at Commercial Bank of Dubai (
@cbduae), argues that this fragmentation no longer meets the expectations of today’s investors, particularly in the
#UAE’s active and diverse
#wealth market.
A growing generation of digitally native investors, he writes, expects real-time visibility, informed insights and the ability to manage banking and investments through one connected experience.
“At
#CBD, we built CBD Invest to address this gap,” Kunwar writes.
Integrated within the CBD mobile app, the digital wealth management platform brings together customers’ CBD accounts and
#investment portfolios, as well as external assets held with other institutions, to provide a consolidated view of their net worth.
As technology and client expectations reshape the financial industry, Kunwar believes banks must evolve beyond traditional services.
"A bank that enables customers to see their complete financial picture, understands how their investments are performing, and assesses whether they are on track to achieve what matters most becomes a trusted partner in managing and growing wealth," he says.
Read more HERE:
mena.entrepreneur.com/financ…