A dedicated travel concierge isn't new. Getting access without needing to pay is.
Amex Platinum: $895 a year for a shared concierge line.
Centurion: $5,000 a year, plus a $10,000 initiation fee, and you still need an invite.
Epic: Hold $10,000 or spend $25,000 in your first year on Epic and it's already included.