I completely disagree with such takes about GTA 6 trailer releasing early on Netflix
As a daily gamer and a moron who preordered GTA 6 the night it opened, I must say that nothing about this is boundary breaking. Rockstar didn't do anything creative or fun which is what marketing is supposed to be. Netflix wrote them a giant cheque and rockstar accepted it. That's all this is.
Think about what the first trailer actually was. It leaked, Rockstar dropped it early, and the whole internet stopped at once. Biggest 24 hours any trailer has ever had on YouTube. Every group chat, every stream, every timeline watching the same 90 seconds at the same moment, for free. That is the actual boundary. A game reveal turning into a genuine global event that anyone could show up to.
Now they are gating this behind a Netflix subscription and the payoff for the community that turned this series into the biggest entertainment franchise on the planet is that you go second. What in the late stage capitalism is this lmao
People talking about it isn't proof the marketing worked. A community raising their voice against a bad move doesn't mean it's good marketing but a testament to the fact that they are ignoring the stakeholders that matter the most.
Nothing about this post is against Teddy. He's a really smart and great guy and I've worked with him in the past. Its just a difference of opinion :))
For everyone crying about GTA 6 releasing its trailer early on Netflix:
Welcome to the real world, the Rockstar Games & Take-two Marketing teams are breaking boundaries in gaming while you sit at home and complain
Congrats to all of the GTA 6 devs who will have their finest work premiered on Netflix
This is not conventional boring old game marketing even though some of you want that so bad. This is GTA 6 vs every other major entertainment franchise
And if you’re talking about it, it means the marketing is working, I wonder what else they have up there sleeves before launch
Anyone like me who can’t afford a Netflix subscription don’t worry, I’m uploading that shit here as soon as it drops anyway 😂