For creators of the brand experience. linktr.ee/eventmarketer
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The buzziest #NYFW activations surprised attendees with fresh takes on fashion (hello, pasta dress!) and stylish moments beyond the runway. 👠 tinyurl.com/ysy23yyr
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News Brief: This week’s hot topics in experiential cover Hydration Officers, creepy chain reactions, and Beautycon University. tinyurl.com/4ex8672a
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How’s this for a long-term strategy? Edgard & Cooper organizes its events based on a year-round (totally made-up) “Pet Holiday Calendar.” tinyurl.com/4df4yc6m
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The average B2B buying cycle takes 10 months. So why do we judge event ROI in 30 days?
One marketer's solution: 3 separate "clocks" for measuring impact on different timelines.
tinyurl.com/tayvvmwp
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A blank survey box gets you nothing. An AI agent that asks follow-ups? +52 NPS.
Builder Innovator's ROI experiment even fixed a scheduling problem no one had flagged before.
Read the full case study: tinyurl.com/d77x3avr
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5 things we’re watching in #experientialmarketing this week:
-The inaugural Beautycon University 🎓
-FX’s spine-tingling “AHS:13” activation 🤡
-Vita Coco’s mobile sampling tour 🍓
-“America's Most Hydrated Town”💧
-Sephora’s “DWTS” sponsorship 💃
tinyurl.com/4ex8672a
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A lot of B2B shows are organized by product.
Salesforce flipped the script at Dreamforce, building zones around attendees' problems, not its roadmap. tinyurl.com/3t8ek9ff
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Goat yoga is out. "Free time" on the agenda is in, with 67% of B2B attendees reporting they feel less engaged when events skip downtime.
Full story here: tinyurl.com/mwrfnadk
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🛒 Experiential Marketing Trend of the Week—This week we’re talking about curated marketplaces… tinyurl.com/45p9jvv6
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The buzziest #NYFW activations surprised attendees with fresh takes on fashion (hello, pasta dress!) and stylish moments beyond the runway. tinyurl.com/ysy23yyr
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News Brief: This week’s hot topics in experiential cover cat bodegas, scientific mobile tours and Cinema Lavazza at TIFF. tinyurl.com/46z99y9d
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Whether it’s a “Bridgerton”-themed banquet, or a Viking Funeral for used chew toys, Edgard & Cooper’s events are all about the pets. tinyurl.com/4df4yc6m
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It’s hard to predict what’s going to go viral—but movie studios and TV networks were on a roll this summer with buzzy, larger-than-life stunts.
We break down 7 of the top viral moments: tinyurl.com/4n34yjsa
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With a single letter-change—Inbound to Unbound—HubSpot shifted the meaning of its flagship from “methodology” to “mindset.”
3 brand execs weigh in on the conference’s new trajectory: tinyurl.com/tz765tk5
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“Encanto’s” Casa Madrigal came to life at the D23 expo, thanks to Honda’s dance experience, car displays and collectible pins.
We go inside the social media-driven activation. tinyurl.com/bdfpv3mz
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In the early aughts, millennial kids spent a lot of computer time on Neopets, caring for their virtual pets.
Last month, the community was reunited at the brand’s first-ever pop-up experience: tinyurl.com/r97y83bs
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5 things we’re watching in #experientialmarketing this week:
-HomeGoods’ Real Big Deal installations 🍳
-Bayer’s Science Delivers mobile tour 🔬
-The Temptations Cat Bodega 🧶
-Lavazza’s red-carpet coffee bar ☕️
-FX’s Neighborhood Sessions 🌮
tinyurl.com/46z99y9d
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⛺️ Experiential Marketing Trend of the Week—This week we’re talking about analog escapism… tinyurl.com/4fjnyyjr
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For the first time ever, Outdoor Retailer hosted its flagship event in Minneapolis.
But the real game-changer? The 150 invited media members and creators who amplified it: tinyurl.com/5fhfcbf7
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With a single letter-change—Inbound to Unbound—HubSpot shifted the meaning of its flagship from “methodology” to “mindset.”
3 brand execs weigh in on the conference’s new trajectory: tinyurl.com/tz765tk5
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