Leveraging world-class automotive intelligence to help businesses manage risk, understand their markets and target the right customers at the right time.
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The future of automotive marketing isn’t about more data. It’s about better intelligence.
John DeMarco of Experian Automotive shares how connecting vehicle, consumer and digital signals helps marketers understand who’s in market and what drives a sale.
forbes.com/councils/forbesbu…
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EV momentum continues. ⚡
Experian’s Q2 2026 Automotive Consumer Trend Report shows:
• Electrified vehicles = 29.05% of new retail registrations
• SUVs = 77.47% of new EV registrations
Download the full report: experian.com/automotive/auto…
#EV #Automotive #ConsumerTrends
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Set a realistic budget, check your credit, compare vehicles and financing options, including from your own bank or credit union, and focus on total cost. If your credit improves over time, refinancing may become an option. Refinancers saved an avg of $83 per month.
#CreditChat
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Demand for Used vehicles is high. In Q2 2026, hybrids reached 16.8% of new financing though EV share of new purchases fell. Payments and length of terms also rose. Compare current vehicles, lenders and total costs, and stay flexible.
#CreditChat
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Shopping by payment alone instead of total finance cost, skipping preapproval, underestimating insurance and maintenance, accepting too many add-ons, or failing to review a used car’s AutoCheck vehicle history report.
#CreditChat
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Review your credit report and budget, pay bills on time, reduce revolving balances where possible and save for a down payment. Credit standing and prior borrowing history can influence financing options and rates.
#CreditChat
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Compare dealer, bank and credit-union offers by APR, term, amount financed, fees and total interest. Review any optional products, such as service contracts, before including them in a loan. Credit standing can factor heavily into finance costs.
#CreditChat
Made with AI
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Plan for the down payment, taxes, registration, insurance, fuel or charging, maintenance and repairs. APR, loan term and credit standing all affect borrowing costs. More than one-third of Q2 2026 auto loans were longer than six years.
#CreditChat
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Compare local prices, vehicle and dealer reviews, out-the-door cost, APR, term, fees and warranty. Ask how the payment changes by vehicle and down payment. Online, be careful of fake listings and unverified sellers. For used cars, check AutoCheck.
#CreditChat
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New vehicles may have promotional financing or leases for qualified buyers. Used vehicles often cost less upfront but may have higher finance and maintenance costs. For a used vehicle, review the AutoCheck vehicle history report and get an independent inspection.
#CreditChat
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Build a full car budget, not just a payment target. Include taxes and fees, insurance, fuel or charging, and estimated maintenance and repairs. Test the APR, down payment and term, since longer loans can lower payments but raise total cost.
#CreditChat
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Start with your needs and budget, including insurance, fuel, maintenance and repairs. A larger down payment can lower monthly payments and total finance costs. Choosing a reliable vehicle can also reduce long-term ownership costs.
#CreditChat
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🚗 What’s shaping the automotive market in Q2 2026?
Experian Automotive’s latest data highlights a couple of key trends:
🔹 Nearly 300M light-duty vehicles are on U.S. roads
🔹 EVs have reached 6.2M, with hybrids at 13.4M
📊 Download the full report:
experian.com/automotive/auto…
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🚗 Experian’s Q2 2026 State of the Automotive Finance Market is here.
📈 New loans average $43,610
🔋 Hybrid financing share rose to 16.8%
💰 Refinancing saved consumers $83/month on average
Get the report 👉 experian.com/automotive/auto…
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The EV market is shifting. ⚡
Experian Automotive’s latest report breaks down 2025 EV trends and a Q1 2026 preview — from registration activity to top models, regional growth and buyer insights.
Download the latest report:
experian.com/automotive/auto…
#ExperianAutomotive #EVs
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AI is transforming car buying. 🚗
From vehicle comparisons to inventory searches, shoppers are using AI earlier than ever. Is your dealership ready?
Watch Michael Kraut of Experian Automotive: piped.video/watch?v=V7016kGC…
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SUVs continue to dominate the automotive market 🚙
According to Experian Automotive, SUVs represented 63.45% of new retail individual registrations over the last 12 months.
Download the report: experian.com/automotive/auto…
#ExperianAutomotive #SUVs #AutoIndustry
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The latest Experian Automotive State of the Automotive Finance Market report is now available.
Q1 2026 highlights:
🚗 Avg. new monthly payments rose to $770
💸 Refinance saved consumers avg. $81/month
📈 Delinquencies remain elevated
Download now: experian.com/automotive/auto…
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Auto buyers are changing how they shop. 🚗
Experian Audiences helps marketers reach shoppers using signals like loyalty, affordability, purchase behavior and local market demand.
Learn more: experian.com/blogs/marketing…
#AutoMarketing #AudienceTargeting
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Fraud hits dealerships harder than it looks—impacting revenue, lenders, and customer trust. Learn how top dealers are shifting to proactive protection in our Automotive News webinar.
▶️ Watch here: experian.com/automotive/frau…
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