As podcasts have moved to video, the simulcast boom has created a whole new attribution challenge. More Americans now watch podcasts on YouTube than anywhere else. For years, matching download IPs to checkout IPs was the gold standard, and on a traditional RSS feed, it works..

No manual spreadsheets, no video blind spots, and no more cutting winning shows on incomplete data. Live now and included with Advanced Attribution. Link below. #marketingattribution #podcastattribution #podcastadvertising

Join us for dinner at Shoptalk! Fairing, Fospha, and Vibe are teaming up to host an exclusive dinner for DTC marketing and growth leaders. Right now, the fastest-growing channels like CTV, podcasts, creators, and AI search are also the hardest to measure.

Between Vibe’s streaming ad delivery, Fospha’s multi-touch modeling, and Fairing’s survey tech, our three integrated platforms are actively solving these exact non-click attribution challenges. We wanted to get a room of top growth leaders together to trade real signal.

"If I had to pick between HDYHAU and last-click, I would pick HDYHAU all day." Andrew Covato, Founder and CEO of Growth by Science, on why how-did-you-hear-about-us survey data beats last-click, and recommends using it as a prior that helps calibrate an MMM. #postpurchasesurvey

Let's take three customers who were all influenced to purchase by the same influencer. Same purchase. Same influencer. Three different answers. None of them lied on their survey. But the survey wasn't built to tell the truth.

The HDYHAU question stays the same. How it's asked has changed. Learn more below 👇️ . #CreatorROI #InfluencerAttribution #CreatorAttribution #PostpurchaseSurvey

4 out of 5 brands we audited had at least one real, active paid investment missing from their survey results entirely. A podcast or creator partnership they were actively paying for, with zero record of it in the one dataset built to catch it.