Moscow, 1990.
A young man named Harkirat Singh is sitting in a language class, learning Russian, not out of curiosity, but because his family's business depends on it.
His father, Avtar Singh, has spent decades building leather factories in Quebec, Canada, making rugged winter boots for markets across Northern Europe and, above all, the Soviet Union. The company even keeps an office in Moscow. This is not a side hustle. This is the business.
Then, in 1991, the ground disappears.
The USSR comes apart. State trading contracts that had moved container-loads of boots for years simply stop existing. Europe is still buying, but a massive piece of the business has just vanished overnight, and there is finished stock sitting in warehouses that was built for a country that no longer exists in the same form.
Father and son look at what is left and make a decision that, at the time, is really just an experiment: what if they tried this product somewhere completely untested?
Somewhere nobody has ever heard of rugged, hand-stitched, winter-spec leather boots?
They pick India.
In 1992, under a brand-new name, "Woodland", they open a handful of stores in Delhi. And the popular version of what happens next says the shoes bombed, that nobody in Delhi's heat wanted Siberian-grade boots, until one single style saved the whole venture.
In Harkirat's own telling, it was more of a quiet bet that paid off faster than expected, India takes to the shoes, and together with his father, he starts building something nobody had quite defined yet in the country: the outdoor footwear category itself.
One shoe becomes the anchor of it all, a model called the G-0092. G for gents. 0092, for the year it launched. It becomes the shoe people ask for by feel before they even know the name.
Meanwhile, back home, the old world does not vanish all at once either. The Russia business does not get switched off the day the USSR falls, it limps along for years, fading slowly, until the early 2000s, when it finally stops mattering to the company at all.
By then, nobody is thinking about it. India has become the story.
What started as leftover stock from a business built for a country that no longer existed has grown, over 3 decades, into a brand worth well over a 1,000 crore rupees a year, 100s of exclusive stores, 1,000s more shelves carrying it, an "adventure lifestyle" identity that nobody actually designed. It was invented afterward, in India, to describe boots that were never built for adventure at all.
They were built to survive a Moscow winter. India just gave them a new reason to exist.