How do you measure how customer centric you actually are? This Fintech Week London 2024 panel explores consumer centricity and what it means to have the customer at the heart of everything that you do.
"So for me, it's about really understanding who the end user is. It's understanding what that journey is for them. The most important thing is making sure that your end goal is to super serve that consumer. And for all the younger start-ups out there, that's the one advantage you really have, as well. As a big business. As you scale up, it gets harder and harder to see. I know businesses that don't care about you unless you have $100 million. For smaller businesses, your ability to see the those particular end user customers is your secret sauce and is where you've got to put your time and your energy." - Ezechi Britton MBE, CEO of
@CFIT_UK.
Panel:
✅Jas Shah, Founder and Fintech Product Consultant at bitsul.
✅Ana Athayde, SVP and Global Head of Transformation & Strategy at Foundever.
✅Ezechi Britton MBE, CEO of
@CFIT_UK.
✅Meaghan Johnson, Founder at Digital Magss.
✅Saira Khan, Head of Innovation and Partnerships at First Direct Bank (HSBC).
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