Demand for SWE will collapse by the end of 2027.
At Higgsfield, zero engineers write code manually anymore. We launched Ad Multiplier to make creative production programmable too.
The connection is economic. More and more products compete for the same customers, and it becomes worse with every LLM improvement. At the same time, attention and trust stay flat.
Distribution becomes the binding constraint.
Anthropic already classifies 79% of Claude Code conversations as automation, including workflows with human feedback. An engineer building a career around implementation is competing with the declining cost of inference.
An engineer who builds and owns a customer acquisition system benefits from that decline.
That is why paid marketing should be an engineering discipline. It is an optimization problem with noisy feedback, delayed rewards and a budget constraint. APIs, instrumentation and experimental design are directly relevant skills.
Higgsfield Ad Multiplier makes creative variation an input to that system.
Start with a winning ad. Change characters, outfits and locations with Genjutsu while preserving motion, edit and pacing. Automate it through Higgsfield MCP inside Claude
Within a year, we’ll see the first wave of one-person unicorns. Their founders will understand two most important things: how to build and how to sell.
We’re building Higgsfield to put that scope of ownership within one person’s reach.
Introducing Ad Multiplier in Ads Studio.
Turn any winning ad into data-backed creative for your brand.
> Decodes what drives its performance
> Applies those insights to your product
> Generates new ads ready to test and scale
Live on Higgsfield and in the ChatGPT extension.