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.@SolanaEvents Breakpoint will happen on the timeline as much as in the room.
Most people decide how established you are before you've said a word. Your deck, your booth, your merch, your socials.
This session covers both halves.
The F3 studio goes through your presence with you and helps you work out what to fix first. Then our social team walks you through what to shoot, what to post, and how to stretch three days into three months.
You'll leave with a checklist and a sensible order to work through it.
Part of @SuperteamUK's Build For Breakpoint series 👇
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Design & Presence luma.com/wqvdsw6h
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Content Engine: luma.com/npyc52x5
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Breakpoint can be a lot of people, conversations and noise all at once.
Sharing a bit of your story beforehand can make those conversations easier when you get there.
@0x_LCS is opening the day with a session on founder-led content with @SuperteamUK, finding what’s worth talking about, getting more comfortable on camera, and building a rhythm you can actually stick to.
We’ll also film a few clips together on the day, so you have something to start with.
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Put your 🙋♂️ up if you have been to one of the @SuperteamUK x F3 workshops yet
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Flight3 ✈️ retweeted
If lawyers approve your brand’s tweets, you aren’t a marketer.
You’re a paralegal.
sending your tweets to legal before they go out?
Solana's CPO says you've just sent your marketing to zero 🫡
sat down with @vibhu at Somerset House for Between Us.
12 takes worth noting;
full ep 👇 which one are you fighting him on?
> AI made good creators better and bad creators worse. most crypto marketing is bad, so net: no
> you need a "generational yapper" at the top. chronically online, lives the way the users live
> the best marketing splits the room 50/50. if you think it's great and everyone hates it, your creative evaluation function is broken
> "ragebait" is just a clearly stated opinion people can react to. he calls that good content
> after the therapist ad OP they waited a full year to drop the follow up. own the moment, then write the redemption arc
> PMF is "pretty much false". product and market grow in lockstep, there's no magic day where push flips to pull
> build user first, infra second (the FOMO and Pump model). most teams build "X but on Solana" and farm the same wallets
> tokens beat equity. in 20 years there's no equity, just tokens that behave like software (@MetaDAOProject is the early look)
> starting out today? pick crypto over AI. AI value pools in a couple of frontier labs, crypto is <0.1% penetrated
> Paul Graham told him at YC aged 23: don't build until a customer needs it. harder now, but just as important
> on kingmaking: the Foundation is an investor and neutrality is a strategy they chose. given the size no one is more aligned on making solana successful
> maybe 5-10 people alive can build perps properly on Solana. @PhoenixTrade took it on, the door's open for more
his 2030 Forbes headline: "Solana overtakes Bitcoin" (he'd settle for 15 years 😅)
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Legal did not approve of this tweet.
But they did approve the full episode of Between Us featuring @solana’s very own @vibhu
Out now👇
sending your tweets to legal before they go out?
Solana's CPO says you've just sent your marketing to zero 🫡
sat down with @vibhu at Somerset House for Between Us.
12 takes worth noting;
full ep 👇 which one are you fighting him on?
> AI made good creators better and bad creators worse. most crypto marketing is bad, so net: no
> you need a "generational yapper" at the top. chronically online, lives the way the users live
> the best marketing splits the room 50/50. if you think it's great and everyone hates it, your creative evaluation function is broken
> "ragebait" is just a clearly stated opinion people can react to. he calls that good content
> after the therapist ad OP they waited a full year to drop the follow up. own the moment, then write the redemption arc
> PMF is "pretty much false". product and market grow in lockstep, there's no magic day where push flips to pull
> build user first, infra second (the FOMO and Pump model). most teams build "X but on Solana" and farm the same wallets
> tokens beat equity. in 20 years there's no equity, just tokens that behave like software (@MetaDAOProject is the early look)
> starting out today? pick crypto over AI. AI value pools in a couple of frontier labs, crypto is <0.1% penetrated
> Paul Graham told him at YC aged 23: don't build until a customer needs it. harder now, but just as important
> on kingmaking: the Foundation is an investor and neutrality is a strategy they chose. given the size no one is more aligned on making solana successful
> maybe 5-10 people alive can build perps properly on Solana. @PhoenixTrade took it on, the door's open for more
his 2030 Forbes headline: "Solana overtakes Bitcoin" (he'd settle for 15 years 😅)
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Yesterday, @JolyOnChain & @HarryHorsfall_ told @Solana founders the single most important thing about setting KPIs before Breakpoint.
We’d share a takeaway and spoil the session…but you’d have to build for Breakpoint to get that, right, @superteamuk?
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Flight3 ✈️ retweeted
Big day across the board @Flight3official HQ’s
I'm @ Summerset house chatting all things GTM with @SuperteamUK fam
With just 60 days to BP, things are heating and up and what a spot for it - can't wait to welcome everyone to LDN!! ☕
@arianemurphy_ and @StandWCrypto_EU crew are taking Barca and @EBlockchainCon and the mission to create fairer stablecoins policy for all!
Slowly then suddenly
LFG
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Flight3 ✈️ retweeted
excited for this one to drop (soon™)
@vibhu has a brilliant rule of thumb for creating cut through marketing
50:50
people want to hear takes/opinions and ideas that bring reactions out of people
ideally you're crafting content that 50% of people will LOVE, and 50% will totally disagree with
be brave, informed & opinionated - your metrics will thank you for it
let me know: whats one opinion thats earned you the most reach?
remember, keep this idea between us!
@Flight3official
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Breakpoint London brings a lot of people and a lot of conversations into the same few days.
Having a simple way to explain what you’re building can make those conversations much easier.
@JolyOnChain is running a session on positioning: finding a one-liner that feels clear, and the story underneath it that your team can keep coming back to.
Tomorrow with @SuperteamUK.
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Attention ≠ traction.
Breakpoint can create a lot of conversations in a short space of time, but without a plan, it’s easy for that momentum to disappear once the week is over.
@HarryHorsfall_ is running a session on how to think about distribution before, during and after the event and how that can turn into users, partnerships and a healthier pipeline.
You’ll build your own plan in the room this Thursday with @SuperteamUK
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good tech
Regardless of whether it’s Graham Norton or Erling Haaland, the consistency is what makes you remember it’s their bank.
probably what converts @Revolut into your bank too.
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