orange vs. orange. only one can win. 👀 texas or tennessee? the picks are in 🏈

meet flowcode media & entertainment. 📺📲 we help media and entertainment brands turn audience attention into action, and every interaction into a measurable connection. across ctv, print, out-of-home and more, flowcode creates a direct path from content to personalized mobile experiences, capturing first-party data, unlocking new revenue opportunities and extending the value of ip. steve, or as we like to call him at flowcode, gonzo, our director of media, tech & entertainment, breaks down how we help turn audiences into relationships brands can own and grow. 👆 #Flowcode #MediaAndEntertainment #MediaMarketing #AudienceEngagement

big weekend for college football... who you got? 🏈

meet flowcode sports. 🏟️📲 we help teams and leagues turn fan attention into action, and every touchpoint into a stronger connection. from ticket and merch sales to sponsorship activations, fan data and long-term engagement, our sports team works alongside partners to build experiences that perform on game day and beyond. channing, who leads customer success for sports & entertainment breaks down how we make it happen. 👆

Hub of the Week 🏆 @neweracap had a popup at the @mlb All-Star Game. The FlowHub is how they sold beyond it. 🔄 Fans at the activation scanned a Flowcode and landed directly on the exclusive MLB All-Star Game hat collection - the same hats on the field, available to buy right there on the spot. 📍 One scan closed the gap and brought fans into their online world. 🧢 Physical activation, digital conversion. Flowcode ran the handoff. ⚡ #Flowcode #NewEra #MLBAllStarGame

Hub of the Week 🏆 400+ QR codes all lead to one page. And it adjusts based on whichever one you scan. 🔄 United @PlanetFitness Partners runs Flowcodes across grand openings, sweepstakes, hiring flyers, vendor fairs, in-club TV screens, and direct mail, all pointing to a single FlowHub. 📍 The hub customizes itself based on which code was scanned, so a member at a grand opening sees something different than someone off a hiring flyer. 🏋️ No separate landing pages and no manual updates per campaign. One customized hub runs the whole operation. ⚡ #Flowcode #PlanetFitness #Marketing

Happy 250th Birthday to America! We hope everyone enjoys their 4th of July! 🇺🇸 🎆 🎇

LeFlowcode.

ESPN has always brought fans closer to college football. This August, it's bringing them inside it. 🏈 Today, @espn announced ESPN Fan House, "a fan-centric engagement hub powered by Flowcode, designed to connect fans more deeply with ESPN's coverage of college sports, brands and moments they love." Live polls during the drive. Trivia between snaps. Sweepstakes, merch drops, and brand integrations that travel with fans wherever they are: at home, in the stands, or scrolling between plays. 📲 @PublicisSport is the first agency to activate the platform with @disneyadsales ESPN Fan House is the front door into the broader ESPN ecosystem. A new kind of fan journey, built for the most passionate audience in sports. The most-watched sport on Saturdays just became the most-played. 🔗 Read more: flowsto.com/-uA91HTEP

This Cannes, the conversation is flowing. 🌴 Flowcode is headed to #CannesLions2026 to connect with brands, agencies, and partners ready to turn real-world moments into measurable digital engagement. Will you be there? Let’s meet: flowcode.com/flowcode-at-can…

happy pride month. 🌈 at flowcode, we believe the product is the team, and the team is the product. that means creating a place where people can show up as themselves, feel supported, feel valued, and know they belong. this month and every month, we're proud to celebrate the LGBTQ+ community and continue building a culture where everyone is welcomed, respected, and empowered to thrive. because the best teams are built on authenticity. ❤️ 🧡 💛 💚 💙 💜

same flowcode. fresh look. bigger vision. we've been building something powerful for a while now, connecting real-world moments to digital outcomes for the biggest brands on earth. we've refreshed our visual identity and site experience to match where the platform is today and where it's headed next. new look. same mission: connecting fans to brands. come take a look. flowcode.com 🚀

$500 giveaway 🤑 1 entry per person. ends April 13th at 11:59 pm EST. winner will be contacted via email. good luck 👀 👉 flowsto.com/r/L-CzQL7J_ *Terms and Conditions Apply: flowsto.com/r/31IrbW7EA

Happy International Women’s Day 💜 Today we’re celebrating the incredible women who help build and shape Flowcode every day. Different stories. Different paths. One powerful community. #InternationalWomensDay #Flowcode

A QR code… on a blimp? ☁️📲 At NTI 2025, @adniapp + @buoyant.aero used a Flowcode embedded on a blimp (200+ ft up) to turn a headline-grabbing stunt into measurable app growth. Results: ✅ 45,000+ impressions ✅ 4x engagement vs. traditional signage ✅ 1,500+ app installs in 3 days Read the full story at flowcode.com/customer-storie… #ExperientialMarketing #BrandActivation #OOH #MarketingAnalytics #CustomerAcquisition

If your QR takes people to a homepage, you don’t have a campaign. You have a dead end. @olipop knows how to make the most of their customer moments by driving loyalty perks. A good scan experience does 4 things: 1. Loads fast (even on bad WiFi) 2. Delivers value instantly (in <5 seconds) 3. Asks for one action (one CTA, one outcome) 4. Captures + routes (lead → rep → CRM) Most “QR campaigns” fail because they stop at the scan. Want our good / better / best landing patterns? Come talk to our experts.

GoBowling made their sweepstakes easy to enter 🎳 Custom Flowcode (QR + short URL) + best-practice CTAs + FlowID = trackable entries + first-party data. And the value exchange? A VIP trip to Charlotte + a tour of Spire Motorsports + a private bowling party with Michael McDowell 🏁🎳 Results: 📈 1.64K unique visitors 👀 956 form views 🔥 86% conversion rate (view → entry) Link to read the full case study on flowcode.com/customer-storie… #GoBowling #Flowcode #Sweepstakes #FanEngagement #SportsMarketing #FirstPartyData #OmnichannelMarketing #QRcode #MarketingAnalytics #LeadGen

No one scans a QR code by accident. A scan is an intent signal. It’s someone raising their hand in the real world to connect to your brand. And when you treat the connection as a conversion path, you don’t just get traffic, you get audience fuel: - Build high-intent retargeting (people who actually took action) - Build lookalike segments (modeled off real-world intent) - Optimize creative + placements based on scan-to-conversion, not vibes Just ask the @brooklynnets ;) Want the playbook for turning scans into retargeting + lookalikes? Talk to our expert team.

A QR code is only as powerful as what you learn from it 👀 One of the world’s largest athletic retailers partnered with Flowcode to turn everyday scans into measurable customer connections—and uncovered a new high-performing audience along the way. What they did: 🏷️ Upgraded to dynamic, branded QR codes + short links 📊 Tracked performance with real-time analytics 🌎 Scaled globally with centralized brand control + on-brand assets Results: ✅ 76K+ customer connections (summer campaign) ✅ 84% of engagement from Northeastern Oregon 🤯 ✅ Campaigns launched in days, not weeks ✅ Deeper audience insights from scan behavior Read the full case study at flowcode.com/customer-storie… #RetailMarketing #FirstPartyData #CustomerEngagement #Omnichannel #MarketingAnalytics

Your “link in bio” can do more than drive clicks, it can collect first-party contacts at scale. @waterpik ran a frictionless sweepstakes via a Flowcode Short URL → custom landing page + embedded form. Results: ✅ 5x goals ✅ 95% net-new contacts ✅ 76% conversion ✅ Repeatable model Read the full Waterpik story at flowcode.com/customer-storie… #FirstPartyData #CustomerAcquisition #EmailMarketing #GrowthMarketing #SocialMarketing

One of the biggest winners of 2025 and next up in our IRL Rewind: @premierleague From couch to club app in one scan. Using Flowcode with Smart Rules and geo-targeting on broadcast, Premier League clubs drove localized app downloads, captured first-party data, and proved exactly how TV turns into loyal digital fans. Look out for more connections across channels from with the Premier League in 2026. Ready to win offline in 2026? Link in bio. #IRLRewind2025 #BigAssCMOGrowthPlan2026

IRL Rewind 2025 continues with @amc_tv @thewalkingdead @amcthewalkingdead AMC Networks put Flowcode to work for the Walking Dead: Dead City Season 2 premiere driving fans to a free AMC+ trial through IRL activations across NYC. Citi Field takeover (Mets vs. D-backs), Zombie Walkers at Penn Station on a custom NY Post cover, Brooklyn Half Marathon signage, a Popup Bagel moment, and a Rooftop Films advance screening popcorn bucket, they turned real-world hype into high-intent traffic and measurable conversion. Planning for the big screen or a big moment in 2026? Link in bio. #IRLRewind2025 #BigAssCMOGrowthPlan2026

@ubereats ate this past year. For our IRL Rewind 2025, check out how Uber Eats used Flowcode to turn prime-time attention into orders: from high-impact pause ads and Super Bowl broadcast moments to everyday OOH, a single scan dropped fans straight into the app, driving incremental orders, bigger baskets, and rich first-party audience data. Ready to feast on conversions in 2026? Link in bio. #IRLRewind2025 #BigAssCMOGrowthPlan2026

Next up in our IRL Rewind 2025: @delta Delta scaled secure, on-brand codes across the enterprise with Flowcode APIs—from MFA and internal tools to their 100-year Sphere Las Vegas takeover at CES—turning every touchpoint into an authenticated, measurable moment that fuels loyalty and lifetime value. Want your marketing to dominate like Delta in 2026? Link in bio.
 #IRLRewind2025 #BigAssCMOGrowthPlan2026

Next up in our IRL Rewind 2025: @SoFi. SoFi turned a generic direct mail campaign into a custom 1:1 initiative by adding unique Flowcodes for every recipient, letting people scan straight from mailbox to pre-filled application, dramatically boosting account opening rates and tying every mail piece to digital revenue. More IRL wins from 2025 coming soon. Prepping for 2026? Link in bio.
 #IRLRewind2025 #BigAssCMOGrowthPlan2026

Welcome to our IRL Rewind 2025, highlighting the best marketing 'in real life' using Flowcode in the past year. First up, @nbc who dominated summer with @loveislandusa hitting #1 in the US and becoming @peacock's most watch original ever. Love Island USA turned every episode into a storefront and a stereo: shoppable on-screen moments on Peacock let fans scan to buy islander looks via NBCU’s commerce platform while promos drove viewers straight into the official Spotify playlist, showing how Flowcode turns the biggest TV moments into measurable carts, streams, and first-party audiences. Stay tuned for more big plays from our partners in the past year and if you’re looking to get ahead next year, get our 2026 Big A## CMO Growth Plan (link in bio). #IRLRewind2025 #BigAssCMOGrowthPlan2026

Honored to power the Ad Council Public Service Award Dinner in NYC and help connect leaders and changemakers. Congrats to 2025 honoree Roger Goodell for using the power of sports and media for good! #ACDinner

Marketers, plan your entire 2026 on ONE page. 📅 We partnered with @JesseItzler and @thebigasscalendar team to create the 2026 Big A## CMO Calendar – packed with the cultural + industry moments that matter so you can win in the 2026 Experience Economy. 👉 Get the 2026 Big A## CMO Calendar now (link in bio). #CMO #BigAssCalendar #MarketingStrategy #2026

Football on, family on the couch, phone in hand 🏈📱... who really won this Thanksgiving? From @butterball turkey tips, @budlight x Folds of Honor donations, @macys and @target deals to @nfl shop exclusives, the brands that won the weekend were the ones turning every big game moment into a connected experience in seconds. Want the playbook for 2026? Link in bio.

Offline used to be a black box. With Flowcode, IRL touchpoints act like digital—real people, live scans, real revenue. Grace turns “offline awareness” into performance. Grab our BIG A## Growth Plan (link in bio). #OfflineMarketing #Attribution #CMO

Sports has audience black holes: 1 buyer, 4 tickets. 1 stream, a whole couch. FlowID turns every fan touchpoint into a revenue-ready profile you can track, retarget & attribute. Get the 2026 BIG A## CMO Growth Plan: flowsto.com/r/V9k1NDaqX #FlowID #SportsMarketing #FirstPartyData

Your next growth channel is on the shelf 🥫 Every box, bottle & jar can drive revenue, not just awareness. As GS1 Sunrise 2027 nears, CPG leaders such as @lunchables @eatbehave @lovecorn @carbonefinefood are already using the playbook: packaging → connect → re-order. Grab the Big A## CMO Calendar 2026 (link in bio) to plan the biggest moments for your brand in the upcoming year.

“Relationships run the world.” Tim Armstrong joins Michael Kassan on Good Company to talk the Connection Age: • C2B > B2B/B2C • Turning real-world touchpoints into 1st-party data in real time • The “big ass CMO growth plan” Listen now 🎧 👉 iheart.com/podcast/1119-good…

How did @nbc win #BravoCon2025 #NBCUniversal? 75 activations, 30K Bravoholics and hundreds of placed @Flowcode QR moments turned fandom into a shoppable CRM machine: from @Hilton VIP perks to @Wayfair rooms, @Carnival trips, @TMobile check-ins & more. 💅 #IRLtoURL #FirstPartyData

QR is just the front door. Every offline touchpoint can become identity that powers personalization and lifetime value. In this clip, Alexa breaks down how Flowcode turns a moment into LTV using our ID engine and you can read more in our 2026 BIG A## CMO Growth Plan (link in bio). #marketing #offlinetoonline #FirstPartyData

Flowcode x @nbc are making #BravoCon2025 in Vegas the most shoppable season yet — 19 brand partners + 50+ @BravoTV Bazaar brands connecting IRL to URL in real time. From Hilton VIP tables & Wayfair scan-to-shop lounges to Carnival trip giveaways, every scan turns fandom into first-party data long after the credits roll. #Peacock #ShoppableTV #RetailMedia #CTV #IRLtoURL

Moonshot → moment. 🌕🏀 For @steph Curry’s new book, Shot Ready, @penguinrandomhouse @known.is @outfrontmediausa timed an OOH splash to the full moon—and the world noticed. Flowcode turned buzz into book sales—seamless connections, measurable results. #StephenCurry #ShotReady #OOHAttribution

Programming → lunch → logistics → the bookstore. The 2025 #ForbesCMOSummit Europe ran on connection. As the Summit’s Official QR Code, Flowcode turned every touchpoint into an interactive moment + first-party insight. Thanks @Forbes and every marketer who connected. #Flowcode #London #EventTech

Tim x Forbes’ CMO Leann Bonanno on 2026: plan fewer, bigger IRL moments. And yes—the BIG A## Calendar collab with Jesse Itzler is taking off. #CMO #BudgetSeason #BigAssCalendar #Flowcode

Next week we’re off to London with @forbes as the Official QR Code of the 2025 Forbes CMO Summit Europe. As budget season ramps, the world’s leading marketers will gather to talk strategy, trends and what’s next for their brands. Flowcode is powering the Summit end-to-end: activating, engaging, and turning every in-person moment into measurable first-party data. Stay tuned for our founder Tim Armstrong’s conversation with Forbes CMO Leann Bonanno on the biggest pressures CMOs are facing—and how Flowcode closes the loop from connection to revenue. #ForbesCMOSummit #MarketingLeadership #BudgetSZN

Here are 3 things marketers need to know going into budget season for 2026! Get the Big A## CMO Growth Plan and build your 2026 strategy: flowsto.com/r/V9k1NDaqX

It's budget planning season for 2026 and CMOs are once again being asked to do more with less. Too many are still all-in on digital, missing their highest value connections and going to blow their budget next year. Swipe to see the 3 biggest threats to marketing heading into 2026. Want to win? Download the BIG A## GROWTH PLAN for our real-world solution to your 2026 growth challenges: flowsto.com/r/V9k1NDaqX #marketing #IRL #marketingbudget #adtech

AI is not just changing how people search. It is rewriting the entire customer journey. Google’s new AI overviews and in-feed answers are eliminating the need to click through to your website. That means brands are being summarized, not visited. For marketers, the top of funnel you once relied on is no longer a starting point. It is a dead end. Traffic has not disappeared. It has simply moved into real-world moments where attention is high and conversion is immediate. This is where new funnels need to be built. Your next growth plan starts with what you already own. Events, packaging, signage, stores, and venues are the surfaces that still earn attention and action. When you connect them to digital experiences with Flowcode, you create measurable moments that drive results. Now is the time to capture first-party data, deliver value on the spot, and route intent directly into your CRM. Do not wait for customers to find you online. Be where they already are. Plan your 2026 experience funnel with the Big A## CMO Growth Plan: flowsto.com/r/V9k1NDaqX

In a world that’s chronically online, people are craving what’s real. Insights from iHeartMedia's latest study show human connection is still what matters most, and the numbers prove it: • 95% say it feels good to know someone cares • 83% feel more alive when they are with others • 92% have deep, meaningful relationships As technology continues to shape how we live and communicate, people are turning back to real-world experiences that make them feel something. Brands that invest in those shared, in-person moments are the ones building genuine trust and lasting relationships. If you want to learn more, get the full report: flowsto.com/r/V9k1NDaqX #cmo #marketing #irl #experiential #experientialmarketing

2 out of 3 CFOs say digital spend is underperforming. That’s your cue to rethink where growth actually happens. Marketers have invested heavily in digital channels for years, but the returns continue to fall short of expectations. The challenge isn’t a lack of innovation; it’s that too much of the industry’s attention has shifted away from where people actually engage. Growth happens when brands meet customers in real time, in the moments that spark action and build connection. Flowcode helps brands capture and measure those moments, turning real-world engagement into data that drives smarter decisions and stronger results. It’s not about adding another channel to your mix - it’s about making every moment count. Get the 2026 Big A## CMO Growth Plan → flowsto.com/r/V9k1NDaqX #marketing #flowcode #IRL #fanstobrands

Every fan is a high-intent customer, whether they are in the stadium or watching from home. With Flowcode, teams, leagues, and brands can connect with fans in real time through every physical and digital touchpoint. From seatbacks and jumbotrons to merchandise and broadcast screens, Flowcode makes it easy for fans to take action instantly while capturing the data that powers smarter decisions. Our platform turns every scan into measurable insight, allowing teams to understand who their fans are, how they engage, and what drives loyalty and revenue. That is why the biggest leagues, teams, and brands trust Flowcode as the smartest way to connect, convert, and build lifelong fan relationships. Get the 2026 Big A## CMO Growth Plan to see how the world’s top marketers are winning in the Experience Economy: flowsto.com/r/V9k1NDaqX #flowcode #sportsmarketing #FanEngagement #MarketingLeaders

81% of commerce still happens in the real world, not online. Yet most marketing budgets are still built for a digital one. The next wave of growth won’t come from clicks, it will come from connection. Flowcode helps brands bridge that gap - turning every real-world moment into a measurable opportunity for growth. Get the Big A## CMO Growth Plan: flowsto.com/r/V9k1NDaqX #Marketing #CMO #adtech #experientialmarketing #IRL #fanstobrands

We partnered with Jesse Itzler and the Big A## Marketing Calendar team to create a fully filled in 2026 calendar made just for CMOs. It’s your cheat sheet for every key cultural and industry moment next year and we made it free. Grab your copy of the Big A## CMO Calendar now: flowsto.com/r/V9k1NDaqX #marketingcalendar #marketing #CMO #marketing #2026planning

Marketers, we built a report to help you navigate what’s next... sourced from Gartner research, The Harris Poll, and the OAAA, it breaks down the rise of the Experience Economy and what it means for growth in 2026. The Big A## CMO Growth Playbook uncovers where digital spend is underperforming and where the real opportunity still lives in the 81% of commerce that happens in the real world. This report helps you re-evaluate where to invest, connect data to outcomes, and build strategies that actually perform in the year ahead. Get the Big A## CMO Growth Plan: flowsto.com/r/V9k1NDaqX #CMO #marketing #flowcode