Dedicated to providing investors with shareholder-centric domestic and international ETF solutions that emphasize long-term, quality business ownership.

Alexandria, VA
Think an all-time high means the market could fall off a cliff? Not so fast. Past history has shown bull markets often tended to keep climbing. Discover why staying invested beats trying to time the market, and how consistent habits can fuel your compounding machine. #Investing #StockMarket hubs.la/Q04yl8S_0
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Ominous headlines warn that the bond market signals trouble, but what does it actually mean? Discover the ABCs of bonds, why prices and yields move in opposite directions, and how fixed income can provide a strong diversification for your portfolio. #Bonds #Investing hubs.la/Q04y1dNg0
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The old assumption that ETFs are only for passive indexing is officially outdated. Active ETFs have ballooned to $2.49 trillion by blending professional human experience with the general tax efficiency and flexibility of the ETF structure. #ActiveETFs #ETFs #Investing hubs.la/Q04wRZKj0
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In a few weeks we head to Huntington Beach for our 5th @FutureProof_HQ Festival ☀️ Grab a limited edition hat, catch @TMFOtter + @DaveNadig at @etfcom Oasis 9/15 @ 12:45pm, or swing by to talk more about our approach to investing at booth #631.
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Think your broad-market ETF is diversified? Without strict weight limits, you might be placing bigger bets than you think on just a few mega-cap stocks. Discover how ETF weight limits can help protect your portfolio from concentration risk. #ETFs #Investing hubs.la/Q04tX4zk0
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Rural North Carolina 1895: One tiny newspaper with a lot of strong opinions grew to rival some of the biggest names in publishing. Learn how its unlikely rise—and eventual fall—demonstrate the importance of competitive advantages and the power of disruption. #Investing #Stocks hubs.la/Q04spkNf0
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Momentum and value investing seem like opposites, but they belong together like milk and cookies. Discover how combining these strategies can help smooth your returns and build a resilient portfolio. #Momentum #ValueInvesting #ETFs hubs.la/Q04skD530
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Thinking of taking a summer break from the stock market? Your portfolio shouldn't go on vacation. Discover how the ongoing AI boom, data center delays, and market volatility could be creating year-round buying opportunities. #Investing #AI #StockMarket hubs.la/Q04qNcQX0
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Transparency is more than just a buzzword—it's a crucial investing principle. Discover why knowing exactly what's in your ETF can helps you mitigate hidden risks, manage overlap, and verify your portfolio's strategy. #ETFs #Investing #Transparency hubs.la/Q04qF8kw0
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It might feel risky to invest with markets at all-time highs. But past history has shown record highs were often milestones, not warning signs. Discover why sitting on the sidelines can cost you compounding growth and how ETFs help you stay invested. #Investing #StockMarket #ETFs hubs.la/Q04pZ7m_0
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SpaceX might be aiming for Mars, but even a $2 trillion IPO wouldn't land it in the S&P 500. Here’s what the index requires before letting even the biggest companies into its club. #SpaceX #IPO #SP500 #Investing hubs.ly/Q04phhCH0
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With nearly 5,000 ETFs available, picking the right one can be overwhelming. Don't just chase recent returns! Learn how to evaluate an ETF's strategy, concentration risk, and hidden costs to help build a better portfolio. #ETFs #Investing #StockMarket hubs.ly/Q04mNczP0
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As AI reshapes the business landscape, traditional leadership models are being put to the test. Discover why operational expertise is becoming crucial, and how AI is fundamentally changing the value of human roles within a company. #AI #Investing #Leadership hubs.la/Q04mq7zY0
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Waiting until things “settle down” to start investing? Sitting on the sidelines—even during volatile times—can cost you long-term growth. Discover why we believe time in the market beats timing it, and how starting small today could build significant wealth over time. #Investing #ETFs. hubs.la/Q04lkXdM0
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It’s easy to obsess over the daily price swings of your ETFs, but share price is only part of the story. Discover why savvy investors focus on expense ratios, dividend yields, and total return to evaluate true performance. #ETFs #Investing #TotalReturn hubs.la/Q04lM4h00
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When deciding between small-cap and large-cap stocks, you don't have to pick sides. Discover how blending the potential stability of large-caps with the growth potential of small-caps can help bring balance to your portfolio. #MarketCap #SmallCaps #LargeCaps #ETFs hubs.la/Q04llZhN0
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The debate between value and growth investing is timeless, but why choose sides? Discover how blending the discipline of value with the upside of growth can help your portfolio thrive in any market. #ValueInvesting #GrowthStocks #ETFs When It Comes to Value vs Growth, Why Not Both? hubs.ly/Q04hP0Wr0
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While big-name stocks are getting a lot of attention, small-caps arguably hold greater potential for exponential growth. Discover the risks and rewards of small-cap investing, and why actively managed ETFs may be the smartest way to gain exposure. #SmallCaps #ETFs #Investing hubs.la/Q04h3lb20
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It’s easy to feel overwhelmed by today's economic and political uncertainties, but reacting to every headline can actually hurt your portfolio. Discover why embracing the unknown and focusing on resilient companies can be the key to investing success. #Investing #StockMarket hubs.la/Q04gTgbT0
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The headlines aren’t waiting for you to sit down and think deeply about your portfolio. They just keep coming and coming, making it hard for investors to know what twist or turn actually deserves a response. Learn why Shelby McFaddin, Motley Fool Asset Management analyst and portfolio manager, leans on factor investing to bring structure, and a little sanity, to a headline-driven market. hubs.la/Q04gpfdm0
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