FriendsofSearch@FriendsofSearch
 Based in Netherlands
friendsofsearch.nl
Joined November 2013
“We don’t have to come armed with every answer, we just have to come with the right data” - Amy Hebdon-Middleton, founder and Managing Director at Paid Search Magic. #pcc #fos2026
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Jono Alderson on measuring what matters: “Prompt tracking is a delusion, it feels like control but its a snapshot. It doesn’t tell you what people feel, think or want.” #seo #fos2026
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"It's not that automation is bad, we can't avoid it. But we are the adults in the room, so we have to prevent it from drifting." - Ameet Khabra, @HopSkipM3dia #pcc #fos2026
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TikTok isn’t here to replace traditional advertising, it’s here to amplify it. Incremental value is created when traditional advertising works alongside TikTok search and TikTok ads. - Işıl Sağer Product Marketing Manager, TikTok #ppc #fos2026
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@jes_scholz thanks for showing us how to move past EEAT checklists towards fame. #fos2026 #SEO
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Congratulations Longfonds for winning Best SEO at the Friends of Search Awards 🏆 #SEO #fos2026
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@Longfonds wins best SEO 🏆 congrats! #seo #fos2026
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Congratulations Asics for winning Best PCC at the Friends of Search Awards 🏆 #pcc #fos2026
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‘People are searching in new ways and using Pinterest as a search engine. It’s not longer only about clicking and searching but also about converting: half of the Pinterest searches come with commercial intent’ - Niki Lin & Katja Smith @Pinterest #fos2026 #ppc
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Google & Rituals dive into omni-bidding with Ymke van den Enden, Yannic van Overbeeke en Micaela Grau. “Omni bidding increased revenue in total market.” #PPC #Rituals #fos2026
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Gianluca Fiorelli on how to engineer topical authority by combining 360° content analysis, micro-moment mapping, and multi-layer optimization. #seo #fos2026
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Oliver Kiderle (Product Manager) & Tanja Winterberg (Head of Search, Northern Europe) on how Google enhances matching, creatives and bidding based on market feedback. "AI is central to the next phase of Google Ads" #ppc #fos2026
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Nataliya Kozak-Klaverstijn opens the sessions in Room 3 #fos2026 #ppc #seo
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"The process is the same, tools change, but what doesn't change is your processes, write them down and get more time for strategic work" Cindy Ebner, KKP Gmbh #ppc #fos2026
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"ChatGPT is scaling back their shopping integrations" - Brodie Clark @brodieseo #SEO #chatgpt #fos2026
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"Many people vibe code what they did in the past, but why not push beyond the status quo and try new things" - @siliconvallaeys #ppc #fos2026
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First talk in Room 2 by Frederick Vallaeys on how to turn your marketing expertise into software that works for you. #ppc #fos26
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@suzzicks on how MUM shapes search results. #fos25 #seo
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Deep-dive on the value of Search and how AI is transforming its future with @birgitboing, Industry Head at @Google Benelux #fos25 #ppc
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How automation strategies can drive impact with Kevin Salar (@Microsoft) Ka-Lam Man (@TommyHilfiger ) & Annegret Schubert (@JustEatTakeaway ) #fos25 #ppc
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@VluchtelingWerk on how to use SEO as an NGO to guide the public debate about refugees. It ultimately got them a Friends of Search Award!🥇
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Vluchtelingenwerk Nederland wins Best SEO 🏆 #fos25 #seo
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@KLM wins best PPC 🏆 #ppc #fos25
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Full house with Jyll Saskin Gales, sharing advanced strategies to work with Google Ads #fos25 #ppc
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Thank you @CarrieRosePR for sharing your industry insights with us 🙏🏼 #fos25 #seo
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Katharina Hanke, MarTech Product Manager at Pandora: “Invest in a strong measurement foundation by capturing and storing your first-data” #fos25 #ppc
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Test. Test. Test. How to master SEO in high competitive & rapid changing industries with Dinesh Sivapragsam #seo #fos25
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Meta vs. Google. @AndrewLolk breaks down the key mistakes brands make when transitioning from Meta to Google #ppc #fos25
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Strategies for earning digital visibility by Jes Scholz 🔥 #seo #fos25
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Happy to have @lilyraynyc back on stage! #seo #fos25
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Starting the day with @siliconvallaeys, co-founder of @Optmyzr: how to use AI to amplify your capabilities as a marketer. #fos25 #ppc
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Ready for Friends of Search 2025 ✨🔥
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🏆 Also, the 𝗙𝗿𝗶𝗲𝗻𝗱𝘀 𝗼𝗳 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝘄𝗮𝗿𝗱𝘀 will return, offering a spotlight for top SEO and PPC talent to showcase their expertise. Registration will open soon.
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🚀 𝐓𝐢𝐜𝐤𝐞𝐭 𝐒𝐚𝐥𝐞𝐬 𝐟𝐨𝐫 𝐅𝐫𝐢𝐞𝐧𝐝𝐬 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜𝐡 𝟐𝟎𝟐𝟓 𝐚𝐫𝐞 𝐍𝐎𝐖 𝐎𝐏𝐄𝐍! 𝐄𝐚𝐫𝐥𝐲 𝐁𝐢𝐫𝐝 𝐭𝐢𝐜𝐤𝐞𝐭𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞! 🎟️ 📅 Mark your calendars for March 13, 2025, as Friends of Search takes over De Kromhouthal in Amsterdam! #FOS25 #Search
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After conference drinks have started 🍷 ! A big thank you to all visitors, sponsors, and everyone else that has made this into another great edition. #fos24
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Last session of the day: uncovering SEO myths with Kevin Indig, Lidia Infante, Roxana Stingu and Arnout Hellemans. #fos24
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Thanks for your advice (not to always follow Google’s advice) Ana Adegbola, founder & CMO of PPC Live UK. #ppc #fos24
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How do you structure search campaigns for AI? Martin Röttgerding, founder & CEO of SEA Safeguard tells you all about it today ✨ #sea #fos24
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Linda Hogenes shedding light on Coolblue’s much anticipated case. #fos24
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Full house with Navah Hopkins (@Optmyzr) on balancing PPC, innovaties & proven strategies! #ppc #fos24
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Frank de Vries (DDMA) shedding light on Google’s Consent Mode at what it means for marketers from a legal perspective 🧑‍⚖️
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Build muscle, eat well and cut fat to show Google your quality. And throw in a little botox as well to polish things up💪🏼, @Kevin_Indig explains. #fos24
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