aespa erasure, they literally saved kpop when creativity & art of music videos, unique branding/ concept were dying ๐ญ no one take 4th gen seriously until they got daesang, rookie grandslam, pak. they start real competition in 4th gen
Major shifts in K-pop that genuinely moved the needle and had the industry scrambling to replicate the formula:
- SNSDโs debut
- TWICEโs debut
- BLACKPINKโs debut
- The LOONA project (whether yโall like it or not)
- NewJeans
- A2O LITE