Cruise lines and live events are giving influencers insider access to reach young audiences. Certain partnerships have sparked backlash from paying guests.
So far, no one is measuring what that costs.
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Meta’s new AI agent, Muse, has arrived with a small promise and big implications. Skift tested the promise, and the specifics of how it carries out travel searches and bookings matter.
Because there’s no unified path, but two separate approaches.
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Supply chain woes have long blocked the uptake of SAF, but United Airlines’ Scott Kirby sees potential in corn and soy currently grown for biodiesel. He wants more government support to firm up the industry — but criticized Europe’s approach.
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Travel companies have spent years worrying about losing customers to online travel agencies. The bigger threat was already in the wallet.
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The U.S. State Department is making moves to lift restrictions around online passport applications.
It acknowledged that renewals have “often been a challenge” for Americans abroad, but said changes should “significantly” accelerate processing times.
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As independent theme parks shutter and Six Flags sheds assets to pay down debt, Dolly Parton’s privately-held, non-franchise park is in the midst of a $500 million expansion.
Here's why: hubs.li/Q04vrWZD0
Most travelers say sustainability matters. Most don't pay for it. Our take: the biggest opportunity is converting high-intent, low-spend "green talkers" with pricing built around that range — not just defending travelers who already pay.
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From Sapporo to Riyadh, airlines are getting bolder with their long-haul route bets and using efficient widebody jets to test markets that may once have seemed too niche.
See a roll call of the new routes landing before the end of the year:
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Iceland spent 15 years trying to fix overtourism. A solar eclipse undid it in 1 weekend.
It will strain Iceland’s infrastructure, but tourism leaders are betting it can also convince travelers their next trip doesn’t need to be during a Reykjavík summer.
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Aman built its business on luxury and discretion. When it turned away a YouTube-famous travel creator who had come to review one of its resorts, it lost the plot – and control.
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Cruise ships. Fast food chains. Traffic lights. Buildings taller than a coconut tree. Nevis has built its tourism brand on a list of things it refuses to allow.
Its Premier is candid about what's worked, what hasn't, and the bet the island is making.
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After a 12-year campaign, Mount Olympus is now a UNESCO World Heritage Site. Tour operators welcome the designation as a boost to tourism — and environmental protection.
But recognition is the easy part. Protecting what's special is the real work.
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India is compensating for shrinking marketing budgets by giving its airlines a bigger role in selling the country overseas. But this alone won't fix the structural challenges that continue to hold back inbound tourism.
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The travel industry bet billions that the 2026 World Cup would bring throngs of international travellers to North America. Instead, it got lower hotel occupancy, price spikes, and fewer travelers. It’s a warning the United States shouldn’t ignore twice.
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As wildfires grow more frequent and severe, insurers are no longer pricing risk by location alone — they’re underwriting based on how resilient a property is, pushing operators to firm up their hotels.
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Norwegian Air dared British Airways to a World Cup bet on Instagram: lose, and wear the rival's logo for a day.
Neither airline is an official sponsor, but both got plenty of attention without spending a dime.
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Two near-identical launches in five weeks prove that creator-led travel commerce is here. The hard part now is proving that a reel can turn into a booking, and deciding how much the companies are willing to spend before they have that proof.
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Airfares are up around 20% on average and last quarter, those increases led most major U.S. airlines to report record revenues. Now, even as fuel prices come down, airlines are hoping those higher prices stick.
Here’s why:
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An event in central London about how the world can adapt to more extreme heat has been canceled — due to high temperatures.
“Our London Climate Week event on extreme heat has been cancelled due to extreme heat,” organisers said.
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Western Europe makes up more than 35% of the high-spending overseas tourist crowd. Federal data shows they’re continuing to pull back on U.S. travel.
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