“You can win the AI recommendation and still lose the customer at delivery.” At our Spring 2026 Stord Summit, we had the immense privilege of hosting Alicia Esposito, Director, Content + Media Strategy at Future Commerce, alongside co-founder Phillip Jackson, for a conversation moderated by Stord’s VP of Marketing Alicia Hale. Their research found that consumers now trust AI as much as or more than search, brand sites, socials, ads, and influencers. AI doesn't even read your ad creative. It reads the public record of how you actually perform: your reviews, your delivery times, your returns. Your e-commerce operation is now an acquisition channel. Marketing budget can’t fix what operations break. Read the key highlights from the talk in Alicia’s full blog post here: stord.com/blog/alicia-esposi…