I’ve always believed that if we truly want crypto adoption, we need to go beyond the Crypto Twitter bubble.
And recently, I’ve started understanding this even more.
Take a product like
@GotSOLpay, built on
@solana for example. It gives businesses tools to accept payments, manage inventory, create invoices and track sales.
But many of the people who would benefit from it everyday merchants and business owners may not even be on Crypto Twitter.
So marketing the product cannot only mean posting about it on X.
It means going to where the actual users are.
It means showing merchants how the product works in real life, workshops, product demos etc
It means educating them on why it matters and how it can make running their businesses easier and which might take time
Sometimes, I feel the ecosystem
@toly needs to pay more attention to products like GotSOLpay not just trading platforms, tokenization and speculation.
Products like GotSOL can bring everyday businesses and customers on-chain by solving problems they already understand
That’s what real adoption looks like to me.
This is also what I’m trying to do with my content: go beyond simply talking about products and help people understand how they can actually use them.
Because adoption does not happen when people only hear about a product.
It happens when they understand its value and can see where it fits into their everyday lives.