I've seen some discussions about VeVe's drop sizes being too large, and I'm confident VeVe is well aware of these concerns. They consistently keep a close pulse on the VeVe community, so I don't think these issues are going unnoticed.
How do I know? Look at some of the mechanics VeVe has introduced and continues to use fairly often:
Special Editions — Help drive VeVe's retail sales by introducing chasers and adding excitement to larger drops.
Burn Mechanics — Help offset larger initial mint sizes by permanently removing collectibles from the available supply.
To me, these aren't random mechanics. They're tools VeVe can use to balance larger drops while still maintaining scarcity and giving collectors incentives to participate.
In my opinion, the real concern isn’t edition sizes—it’s drop frequency.
Having access to so many major IPs can be a double-edged sword. Most companies would love to have the incredible roster of IPs that VeVe has, so it’s certainly a great problem to have. But on the flip side, maintaining healthy liquidity within a closed ecosystem can be challenging when drops happen too frequently.
So, the question becomes: Why does VeVe have so many frequent drops?
At the end of the day, VeVe is a business, and it has obligations to its licensors. Those licensing agreements come with commitments, and VeVe likely has a fairly tight release schedule that it needs to maintain.
So, what can VeVe do to offset the challenges that come with frequent drops?
Marketing, of course.
Continue building partnerships with established content creators and influential community members. Expand cross-marketing opportunities with major brands like Roblox and Ubisoft. Keep showing up at events like Comic-Con and DesignerCon. The more frequently people encounter the VeVe brand, the more likely they are to become curious, download the app, and eventually become collectors.
And last but certainly not least, continue working with Collect Chain to build an amazing, user-friendly Web3 digital collectibles experience that makes it easier for collectors to participate both inside and outside the VeVe ecosystem. 💙