I'm a few weeks into the role and already convinced: the @LPGA is one of the most under-leveraged storytelling opportunities in sports. World-class athletes. Global reach. A fanbase that's passionate and growing. The infrastructure is there — what we're building now is the content and engagement engine to match it. When I told my 7-year-old daughter I was leaving Dude Perfect, I lost major cool points for about 10 minutes. Then I told her I was joining the LPGA — and she lit up. That moment pretty much captures everything I’m striving to do in this role. Build a league that the next generation of fans, especially young girls, actually care about and feel connected to.

Is this a sign that someone is already anticipating losing money to me on the golf course this week? (Profile pic is 🤌🤌🤌)

AN UNBELIEVABLE PUTT TO EXTEND THE MATCH FROM JENNIFER KUPCHO 🤯💥

Just went through airport security with @50cent. Unfortunately he was not headed to the Netherlands.

This! The @LPGA and it's players seem to be making a real effort to tell their stories and be vulnerable. And it's awesome. Can't wait to watch.

The WTGL Team rosters are set ✨

Star in the making ⭐️

Go behind the scenes with defending champ Aki Iwai for a day of prep in Portland 🎥

The Standard is now the Official Workplace Benefits Partner of the LPGA Tour. The partnership aims to create a 365-day marketing platform centered around "Setting The Standard," extending across broadcast, digital, social and on-site brand associations. The partnership builds on The Standard's role as title sponsor of The Standard Portland Classic, expanding their commitment to a year-round partner.

?????? There was still OVER an hour until our duaghter's birthday party started

The vibes we bring to the function 🙌

1. A fresh glove 2. Turtlebox Ranger 3. @municipal_co Golf Low Socks 4. A quality, leather scorecard holder 5. TheStack System for swing speed training

Esther's biggest hype man 🥹 Esther's husband and caddie goes crazy after she drains the putt to force a playoff.

It really is the little things 🫶 We gave our fans disposable cameras for a day and this was the result.

Links golf >>>>

Fun story developing as Yealimi’s fiancée, Jackson Suh, holds a 4-shot lead at his club championship in Seattle 👀

Can’t imagine a better stage to crown the final Major Champion of the year for women’s golf 🍿 In case you needed some storylines to root for at the AIG Women's Open… 👉 With a win, Nelly Korda could achieve the Career Grand Slam AND enter the LPGA Hall of Fame 👉 Haeran Ryu could win her third consecutive major in her last three starts (!!!) 👉 Nelly or Lydia Ko could surpass Annika on the career money list—a title she’s held for the last 25 years 👉 Jeeno Thitikul or Charley Hull could win their elusive first major 👉 Georgia Hall returns to the venue of her 2018 Women’s Open victory…and she just gave birth in February Buckle up!

cool cool cool I'll just learn how to take roundabouts at full speed every 100-or-so yards while driving on the opposite side of the road for the first time in my adult life 🫡

It’s kind of crazy that you can go to the UK and the rental company just hands you the keys to a car no questions asked