Want to spend less time in spreadsheets and more time making decisions? Haus built Architect for you. Get a first look at our new causal marketing agent on Wednesday, October 14 at 2 PM ET. Haus' @oliviaakory, @josephfwyer, and Josh Fagel will show you how Architect integrates directly into Causal MMM to turn high-level budget plans into specific, confidence-based recommendations and quantify the impact of each spend shift. Every week. We hope to see you there. RSVP here: hausanalytics.zoom.us/webina…

You may notice that Haus.io looks a little bit different today! One of the funny parts of being around a company for a while is that many of the poor decisions we made in the past are 100% my fault. We’ve been told many times over the years that our branding looks like the Bank of England. As a b2b company it never feels urgent to address your visual identity but it was time. So the team sprinted to breathe some more life and energy into our brand and I think it looks pretty cool 😎

Architect, our causal marketing agent, is now integrated into Haus' Causal MMM. This first-of-its-kind AI transforms traditional measurement and business context into a live decisioning system. In the video below, Haus Founder and CEO @Zep_Haus shows how Architect turns insight into action, all while keeping marketers firmly in control.

We’re honored to welcome Stanford Professor of Marketing Brett Gordon to Open Haus. Professor Gordon’s research is required reading at Haus. His “Close Enough” paper brought academic rigor to a problem every measurement team faces: the limits of using user-level data to measure marketing impact. And his “Predicted Incrementality with Experiments” (PIE) paper showed how experiments can help predict incremental impact beyond the campaigns directly tested. Brett joined Haus’ Joe Wyer, Olivia Kory, and Phil Erickson to discuss both papers and what they mean for teams that are serious about getting measurement right. Watch the full episode: piped.video/watch?v=JJfB2HcT…

Haus is heading to Beanstalk next week to connect with some of the world's most innovative consumer companies. Come by the Haus lounge to chat with @Zep_Haus, @oliviaakory, and Scott Dzialo, or message them ahead of time to schedule a meeting.

Haus’ @oliviaakory sat down with @andrewjfaris to discuss our fresh analysis of Meta’s Incremental Attribution setting. Watch the full conversation here: piped.video/watch?v=SqGXvBHb…

Submit a nom here: haus.io/top-marketers

Nominations are open for Haus’ Top Marketers of 2026 – the who’s who of incremental impact. Know a marketer who tried something bold? Nominate them — or yourself! — at haus.io/top-marketers. Tell us what they tried, what happened, and add any relevant links. Winners will be personally invited to Haus’ 2027 Customer Advisory Board in Pebble Beach, with travel and lodging included. They’ll also get to showcase their work on a special-edition Open Haus episode with Haus CMO @oliviaakory, @Superpower CMO @connordault, and @XBOX CMO @_Chris_Lee_. Nominees must work in marketing, growth, or paid media; be U.S.-based; work at a company with $50M+ in annual revenue; and not currently work for a government agency or state-owned entity. It’s free to enter, being a Haus customer doesn’t affect your application, and marketers at every level are encouraged to apply. Know a great contender? Tag them in the replies! ⬇️

Enterprise marketers are constantly launching something new — a new product, a new market, a new retail channel, a new business line. But these new initiatives don't have the historical data needed to measure impact. ColdStart is Haus' answer to this gap. It runs on the same causal geo-testing as GeoLift — same design, same results view — but activates automatically when a KPI is too new to have a track record. Our new blog post breaks down how it works and how brands are already using it to test and prove new tactics.