The health & fitness industry’s only global, not-for-profit trade association working to grow, promote, and protect the industry.
Boston, MA
- Tweets 14,738
- Following 900
- Followers 22,561
- Likes 3,174
The fitness industry is never short on flashy new trends to follow. But the entrepreneurs who build businesses that last understand that strong culture, meaningful relationships, and better outcomes are what keep people coming back.
Read more: hubs.ly/Q04xVtmQ0
221
Our 2026 HFA Global Report is now available!
Top-line data includes: 10.7% median revenue growth among surveyed operators, record participation in leading markets, and an expanding role in prevention.
Learn more: healthandfitness.org/the-202…
161
As conversations around women's health increasingly shift toward longevity, HFA is partnering with @Livelong_Media to connect the industry with a growing audience seeking credible, science-based guidance on women’s health and longevity.
Read more: hubs.ly/Q04xdR4V0
219
The GLP-1 conversation has focused heavily on access. But what happens when treatment stops, and how can patients sustain its benefits?
New HFA research points to structured exercise as part of the answer. Read more: hubs.ly/Q04wC-sq0
194
HFA Interim President and CEO Greta Wagner spoke at the #FitnessBrasilExpo2026, calling for global collaboration and advocacy.
This was the 26th year of the HFA/Fitness Brasil partnership. Read more: healthandfitness.org/hfa-int…
316
The benefit of exercise for preventive health is clear. But healthcare providers need trusted places to send patients.
That’s creating opportunities for fitness facilities to become part of the healthcare continuum.
Read about the facilities doing it: hubs.ly/Q04vy_Yq0
344
What happens when a fitness membership becomes part of a broader healthcare journey?
In-Shape Fitness is exploring that question through a partnership with KORB Health Group, connecting members to medical care, GLP-1 support, and other wellness services: hubs.ly/Q04tSjBG0
1
1
315
The growing trend of fitness facilities connecting members with medical providers is powered almost exclusively by a demand for GLP-1 treatments.
Catalyst Fitness Buffalo got there before most of them. Read about it: hubs.ly/Q04sWDbw0
1
3
374
"Operators who build community create relationships—and relationships drive retention, referrals, long-term brand loyalty, and stronger lifetime member value." - Jason Ruggiero, CEO of @mychoicefit & Choice Fitness Elite.
Read more: hubs.ly/Q04sfc3M0
3
1
279
Founder & CEO of @keepme_ai @ianmullane and former British triathlete and Olympian @AliBrownleetri will take the stage at the #HFAEuropeanCongress2026 as our two keynote speakers!
Learn more: hub.healthandfitness.org/eur…
1
1
2
327
In May, Google announced the biggest upgrade to its search engine in over 25 years... that's the days of dial-up internet and Ask Jeeves. Now, with AI changing how people use search engines, SEO is a whole new ball game.
Read about it: hubs.ly/Q04rvdlb0
1
224
HFA has a new partnership with @AmericanCancer to implement an Exercise Oncology Grants Program, expanding the availability of evidence-based exercise programs and better integrating physical activity into cancer care and recovery.
Learn more: bit.ly/4fBOGpH
1
3
7
938
After an accident left him with a spinal cord injury, Hal Hargrave is turning personal tragedy into a collective movement. Read about his mission to turn fitness facilities into community health hubs that improve lives for everyone, regardless of ability: hubs.ly/Q04qyvfB0
213
The latest Fitness Industry Traffic Tracker shows that US commercial fitness demand remained resilient through the first half of 2026.
Explore the Q2 report here: healthandfitness.org/fitness…
1
116
HYROX, a fitness competition featuring 8 1km runs, 8 functional workout stations, and 1 standardized race format, is expected to have 1.5M competitors this year.
But it's not just the grueling workout that's drawing people in. It's the community 👉 hubs.ly/Q04pSF9f0
1
171
Throughout July, HFA leaders have been connecting with industry executives from Tokyo to Beijing to Paris to advance global collaboration and share insights shaping the future of fitness.
Read more about it: healthandfitness.org/hfa-lea…
#ChinaFit #SportecJapan #SportecThailand
110
HFA recently submitted comments to @USTradeRep on two trade policy matters that could directly affect exercise equipment costs and supply chains.
Read the full comments here: bit.ly/4wmnXVr
106
A new @abcfitness_ report states that “community is the new currency.”
Read about how Midtown Athletic Club has mastered this currency, using its roots in tennis programs to build a community model with staying power: hubs.ly/Q04p4Fps0
125
At the #2026HFAFlyInAndAdvocacySummit, industry leaders came to Washington to present policymakers with practical solutions for integrating physical activity with healthcare.
Read more about the event: bit.ly/4yaeLof
Take a look back at an unforgettable few days👇
143
Congress is debating federal privacy legislation that would establish a framework governing how businesses collect, process, share, and protect consumer information while providing individuals with clear rights over their personal data.
Read more: hubs.ly/Q04npRq20
130