Enterprise AI deals stall for four consistent reasons, and most vendors are only addressing one. Culture and operating model friction. Cost versus business value. Governance and security exposure. A buying committee that has grown beyond the CIO. IDC analysts Laurie Buczek and Tony Olvet unpack each gap and what to do about it on October 7. Register today: bit.ly/4rnIBT2 #EnterpriseAI #AIStrategy #IDCResearch

240,000 people walked IFA 2026's show floor, and one theme cut through every device category: AI stopped being a feature and became the design brief. IDC's Francisco Jeronimo, Jitesh Ubrani, Tom Mainelli, and Mohamed Hefny tracked it from AMD's local-AI PC push to Roborock and ECOVACS extending indoor navigation tech into lawn care and pool cleaning. Robotic lawn mowers alone grew 76% in the first half of 2026, and IDC now expects the household cleaning robot category to hit 54 million units by 2030. 🔗 Read the blog: bit.ly/4d5dHJs #AIPCs #SmartHome #IDCResearch

LATAM PC shipments fell 17.9% YoY to 4.2 million units in Q2 2026, as rising DRAM costs pushed ASPs up 31.3%, outpacing the 20.1% global rate. IDC's Renato Murari de Meireles says that's not a win: revenue grew just 7.8% despite the price jump, as margins absorbed the rest. ASUS was the only major vendor to grow, up 1.8%. The full IDC perspective here: bit.ly/4e8DqSy #PCMarket #LATAM #IDCResearch

That's one answer. Inside, you'll find what a complete intelligence workflow looks like when every response is cited, sourced, and ready to defend. No portal login. No research sprint. No unsourced claims. Get the full picture: bit.ly/469cf53 #IDCQuanta #EmbeddedIntelligence #IDCAIPlatform

Mac minis sold out in multiple markets earlier this year because one piece of open-source AI agent software ran better on macOS. China's response: build its own cheap hardware for it within weeks. IDC's Bryan Ma calls them "lobster boxes," a name borrowed from OpenClaw's crayfish-claw logo, and forecasts this niche will top 1 million units in China in 2026, growing to roughly 1.8 million by 2027. Cheap AI subscriptions (those offered around $10 a month) made the low-spec hardware possible in the first place. 🔗 Read the blog: bit.ly/4hjNCrc #AIPCs #China #IDCResearch

A board member asks a CISO: "Is this what other companies our size are spending?" "I'm not sure" ends the conversation right there. Ransom payment rates jumped from 29.6% in 2024 to nearly 50% in 2025, averaging $166,000 per payment, with downtime alone running $357,000 an hour for a large business. Boards discount "studies show" — named, sourced data gets a nod, because it's checkable. 🔗 Read the blog: bit.ly/4AsII3Q #CISO #IDCQuanta #IDCResearch

64% of CEOs have named growth their top priority this year. Most technology vendors already know what the problem is, but they can't figure out why their go-to-market isn't solving it. Buyers are making vendor decisions before a sales conversation begins. Winning that moment requires intelligence they already trust. 🔗 See what 60 years of market intelligence can do for your pipeline: bit.ly/4xvhoPP #TechMarketing #DemandGen #IDCResearch

Six months. Twenty-eight stakeholders. Nine vendors still on the list. Enterprise sourcing cycles don't stall because of too many vendors. They stall because there's no fast, defensible way to cut the field. IDC Quanta changes that. Read the blog → bit.ly/4iLhPC9 #IDCQuanta #ITSourcing #Procurement

Fewer than half of recent AI projects have delivered measurable business outcomes. The gap sits in execution, not in the technology. IDC's Laurie Buczek and Tony Olvet are breaking down the four execution gaps stalling enterprise AI deals right now. Join them on October 7. Register: bit.ly/4rnIBT2 #EnterpriseAI #AIStrategy #IDCResearch #IDCWebinar

Any generative AI tool can build you a maturity model in seconds. None of them can build you data that doesn't exist publicly. A recent IDC blog draws the real dividing line: more than 1,300 analysts across 110+ countries, tracking a peer universe of 404,000+ enterprises, feeding IDC Quanta continuously instead of once a year. A survey tells you what people said they'd do. This tells you what already happened. 🔗 Read the blog: bit.ly/4iBlZfL #IDCQuanta #MarketIntelligence #IDCResearch

NVIDIA just agreed to pay $12.93 billion for a platform it doesn't need to control outcomes on. It just needs everyone building on it. IDC's Arnal Dayaratna and Ashish Nadkarni say Hugging Face's 18 million developers and 3 million models generate GPU demand regardless of which model wins — NVIDIA's own Nemotron, a rival's, or something out of China's Qwen or DeepSeek ecosystem. The one thing that could break the deal's value: developers deciding the platform stopped being neutral. 🔗 Read the blog: bit.ly/4xIsrFz #OpenModels #AIInfrastructure #IDCResearch

Apple's first foldable iPhone, the Duo, starts at $1,999, $500 below the $2,499 the market expected, the biggest surprise of the entire launch event. IDC's Francisco Jeronimo, Tom Mainelli, and Nabila Popal say Apple held pricing increases across the board below expectations, the iPhone 18 Pro rose just $100 instead of an expected $150+, while opening a new premium tier at the top. Worldwide foldable value is forecast to grow from $26.7 billion in 2025 to $68.2 billion by 2030. 🔗 Read the blog: bit.ly/3T3OxUQ #AppleEvent #Foldables #IDCResearch

Most innovation awards reward what a technology might do someday. IDC's Real Results doesn't. No verified metric, confirmed directly with the institution, no award. Fourteen years in, this year's pattern was unmistakable: nearly every winner combined machine learning, generative AI, and agentic AI orchestration in the same project. The overall winner, Comviva Technologies, took a legacy process scattered across multiple systems and turned days of work into hours. 🔗 Read the blog: bit.ly/4hmO2yf #FinTech #RealResults #IDCResearch

A year ago, Wi-Fi 7 was 2% of enterprise access point revenue. Today it's 53%, up 219.5% year over year, and it's not a coincidence. IDC's Brandon Butler says AI is pulling enterprise Wi-Fi refresh cycles forward faster than anyone planned: overall WLAN revenue jumped 23.2% to $3.2 billion in Q2 2026. If your network refresh plan still treats Wi-Fi 7 as optional, the market already decided otherwise. 🔗 Read the blog: bit.ly/3V0fLMy #WiFi7 #Networking #IDCResearch

Only 3.1% of organizations have reached the most mature stage of AI adoption. 73% call excessive AI spending a major investment risk. Most leaders can't say which group they're in. A recent IDC blog frames it as three decisions colliding at once, with no playbook for any of them: trusting existing vendors or switching, controlling AI costs that don't behave like traditional IT spend, and defending capital allocation to a board asking harder questions every quarter. 🔗 Read the blog: bit.ly/4cKC3YP #AICostGovernance #ITLeadership #IDCResearch

Peru's smartphone market is 100,000 units from a pandemic-era record, and a global memory shortage might steal it at the finish line. 2.1 million units shipped, up 20.7% YoY. ZTE up 104.2%. Samsung still leads at 24.9%. IDC's Alfredo Magan says the second half of 2026 tells a very different story. With input from IDC's Alfredo Magan. #Smartphones #Peru #IDCResearch

Nation-states are harvesting your vendors' encrypted traffic right now, banking on quantum computers to crack it later. Fewer than 10% of vendors can prove they're ready. IDC's Philip D. Harris built a 48-question framework to close the gap. "Two clocks are running simultaneously," he says, one for data, one for signed artifacts, "most programs are only watching one of the two." 🔗 Read the blog: bit.ly/4ytGcbO #QuantumRisk #GRC #IDCResearch

The IDC 2027 Events Calendar is now available. More than 70 analyst-led events across 40+ countries and five regions, covering the senior technology decision-makers your go-to-market needs to reach. CIOs, CISOs, CDOs, and CAIOs. Every major market. One calendar built around where the conversations that matter are actually happening. Sponsorship positions fill early. The calendar is the starting point. 📥 Download the 2027 Calendar: bit.ly/4rmitrR #IDCEvents #TechMarketing #B2BMarketing

⏰ Tomorrow's the day. The IDC AI & Data Summit Chicago kicks off at Convene 311 West Monroe, bringing IDC's research leaders together with CDOs from Northwestern Mutual, the State of Illinois, and Marsh. This is where research meets boardroom-level execution. Seats are limited. 👉 Register now: bit.ly/3UIR4UF 📍 Convene 311 West Monroe | September 17, 2026 #IDCAISummit #ChicagoTech #AIStrategy #DataLeadership #EnterpriseAI

The next buyer you pitch might not be a person. Buyer intent is shifting toward AI agents handling outreach, evaluation, and parts of the buying process on their own. If your GTM still assumes a human on the other end, it's already behind. See where your GTM stands: bit.ly/469cf53 #IDCQuanta #IDCResearch #BuyerIntent