@IFPI_org and the wider recorded music industry just launched a new initiative to tackle streaming fraud and protect artists, songwriters and fans.
BPI CEO Dr Jo Twist OBE:
“Streaming fraud is one of the key economic issues facing our industry, and the longer it goes unchecked, the harder it will be to eradicate fully from our music ecosystem. That’s why the Streaming Integrity Initiative, coming on the heels of the ‘End Streaming Fraud’ campaign, is vitally important and sees the global recorded music community uniting around key principles that will protect artists, songwriters, and fans from its harmful effects.
Rightsholders have stepped up, and we now need distributors, DSPs, and other stakeholders to match this commitment and support SII so that collectively we can put an end to streaming fraud.”
The Streaming Integrity Initiative (SII) sees a host of leading music companies uniting behind five key commitments to verify, vet, act, share and measure in the fight against fraudulent streaming.
Building on the IFPI's wider End Streaming Fraud campaign, the initiative aims to strengthen prevention, detection and enforcement across the music ecosystem.
Find out more here:
endstreamingfraud.com/stream…