Fewer Tests, Better Answers ft. @AndraBaragan | Live with Intelligems 💎 nitter.net/i/broadcasts/1qxvveXDq…

Winning Locally, Never Universally ft. @ConversionDudes | Livestream 💎 nitter.net/i/broadcasts/1nGeLMmvv…

How Deep Should your BFCM Discount Be? | Live Workshop 💎 nitter.net/i/broadcasts/1rxmqpNYQ…

stop gambling start testing

Bringing the Experimentation World Together ft. @BenJLabay | Live with Intelligems 💎 nitter.net/i/broadcasts/1wxWjlvAV…

We looked at BFCM 2025 across 853 brands running Intelligems. There's a point where discounting deeper stops doing anything for you, and it sits lower than you'd expect. The brands who shaved just a little off did worst of all. Weaker than the ones who went deep, and weaker than the ones who held their price. The tricky part is that revenue goes up either way, so the discount always looks like it worked. The depth you didn't need to give away never shows up on the dashboard. Which is how the same number gets picked every year. That's what our live workshop on September 10 is about. @CarlaPennKahn from ProfitPeak brings her data on discount depth. @catrugo gets into how you'd find your own ceiling before November, and whether it's even worth testing during peak at all. Register to join us live and get the replay 👇 intelligems.io/webinars/how-…

Did a podcast with the legend @andrewjfaris and had an absolute blast. Shared some more in depth insights about the tests we ran and the results they got and why they got there. piped.video/watch?v=OB6PzgXz…

Discounting Less, Selling More ft. Amanda Siegel | Live with Intelligems 💎 nitter.net/i/broadcasts/1AKEmvwPE…

Turning Testing Into a Growth System ft. @anthonycmorgan9 | Live with Intelligems 💎 nitter.net/i/broadcasts/1YxNrbapo…

one bland, non-converting checkout vs. personalized checkouts for different audience groups

Effective immediately, Intelligems will no longer allow you to set up to five test groups in a test. Out of respect for Jayden Daniels, you are now only allowed up to four groups. Thank you for your understanding

stat sig who?

"conversion rate is everything"

Build an OS for your experimentation program — live with the Intelligems MCP

"who the hell tested removing a checkout button?"

"It's only after we've lost repeatedly to the control group that we are free to do anything"

"profit per visitor rose by .1%"

"The data suggests we should test adding a free rawhide to every order over $35"

working with Intelligems AI Layer to uncover testing opportunities, build experiments faster, and understand what actually worked