I have some news.
I started a new venture, and we’re calling it Splash. We plan to acquire hundreds of small pool cleaning companies and build the first national brand in pool service.
We raised a $4.5M pre-seed round led by Asymmetric alongside 40+ exceptional founder/CEOs. 👇
Why pools, you ask? Simple. The market is large, customers are recurring and sticky, and the competitive landscape is fragmented and low-tech. Most critically, there’s no dominant, national brand in pool cleaning and no law of nature that says there can’t be—so we're building one.
We just completed our first acquisition in Southern California, with many more to come. Here’s our playbook:
Step 1: Acquire hundreds of wonderful pool cleaning companies.
Step 2: Build and integrate vertical software to boost margins, optimize routes, streamline operations, and elevate the customer experience.
Step 3: Recycle cash flows generated from steps 1 and 2 to buy more amazing pool cleaning companies, and keep compounding for a decade.
Over the last 10 years, the average unicorn raised $400M to get to $1.6B in enterprise value. Those days are over. The winners of the future are going to be companies that can reach multi-billion dollar outcomes, but do so in a capital efficient way. That is what we’re building at Splash.
I’ve spent the last fifteen years building companies at the intersection of home services and tech, and plan to spend the next fifteen building a true juggernaut in this category. Thrilled to be partnering with incredible investors like
@lessin,
@awilkinson,
@BiedermanRob,
@rrhoover,
@austen,
@xavierhelgesen,
@rahulvohra,
@toddgoldberg,
@kazanjy, and many others.
Let’s get to it.